With COVID-19 creating major issues in the business world, many marketers have been forced to reduce outreach and cut costs. And the problems seem to be significant for small businesses. However, there are ways by which they can bounce back, and strategies have been discussed at length in this blog. If you are running a small business, you should:
Focus on Research and Target Keywords
Keyword research aids businesses in determining what searchers are looking for and optimizing their websites to appear in the most relevant search results for their target market. Keyword research and targeting are used by the majority of small businesses who spend on SEO (70 percent).
The process of investigating and determining terms and phrases that customers use to search for a specific result is known as keyword research. Identifying keywords and incorporating them into your website material is a simple approach to improving your Google ranking.
Start by typing themes relating to your business into Google if you’re new to keyword research. For example, a natural skincare company would use terminology like “skincare routine,” “self-care,” “face,” “sensitive skin,” and other such terms.
Areas to Apply the Keywords
Once you’ve selected which terms to target, start implementing them into the following critical areas of your website:
- Headers and title tags inform search engines about the content of your website.
- URLs that search engines use to figure out how to navigate your site.
- The alt text in your photographs tells search engines what they’re about.
- Meta descriptions tell searchers what your content is about in the SERP.
These are some of the easiest ways to improve your SEO for free.
Look into Technical SEO
The procedure of optimizing the structure of your pages so that crawlers can properly “read” and index your site is known as technical SEO. Even if your writing is fantastic, issues with technical SEO will prevent your site from ranking highly in the SERPs.
So, before you create new content to attract new clients, assess the technical quality of your existing material. You can try the following tactics:
Create and submit a sitemap to Google
There are plugins available to construct a sitemap depending on the tools you used to design your site. Yoast SEO is a WordPress plugin that automatically builds a sitemap and keeps it up to date when you post new content.
Prune out old pages that aren’t performing
If your site has numerous pages that aren’t getting any traffic, your rankings will suffer.
Repair any broken or outdated links
If you regularly send your reader to outdated or broken links, the SERP robots will devalue your content. According to a recent study, Google’s ranking algorithm favors referring people to high-authority external links.
Make your photographs more optimized
Use photographs that are relevant and have proper captions. You should also include a description of the image in the “alt text” area.
Pay Attention to Local SEO
Location-based queries, such as “gyms near me,” account for nearly a third of all smartphone searches. Even if the “near me” option is not selected, Google’s algorithm now emphasizes local options when searching for “gyms.” Small businesses are being set up for success with local SEO by the SERPs; therefore, it’s critical that they take advantage of the opportunity.
Setting up a Google My Business Profile is the most crucial aspect of local SEO. These are both free and simple to keep up with. To begin the process, claim your GMB listing. Fill in all fields, including the local phone number and address.
Interact with Customers
The data you’ve entered will now appear in Google’s search results. You’ll then receive notifications as new customer reviews arrive. The question-and-answer area of Google My Business is another important feature. You can anticipate queries and respond to them ahead of time so that potential customers have the best possible experience.
Last but not least, don’t overlook local directories. Businesses can register online with Yelp, TripAdvisor, and the Yellow Pages, and each of them can expose you to new audiences.
Explore Keywords Customers are Looking for
Knowing what your ideal consumer is looking for is the greatest way to know what to write. The SERPs will acknowledge you as a business that should appear at the top of the results if you can answer their inquiry better than anyone else. Fortunately, there are numerous tools available to help time-crunched business owners conduct keyword research more quickly and efficiently.
Examine the suggestions provided by Google’s autocompleting feature. You’ll notice that as you write something into the search area, you’ll get options. These are the most frequently searched phrases. In other words, Google is conducting your keyword research for you. Employ the list as a starting point for content suggestions.
There are also specialist keyword research tools, such as Alexa’s Keyword Difficulty tool, which gives you a quick and easy-to-understand breakdown of keywords linked to your site or a certain topic for which you have a decent chance of ranking.
Build a Mobile-friendly Website
Websites that are well-built and give correct information fast are valued by both searchers and Google. Small businesses should invest in high-quality, quick, and mobile-responsive websites. In July of this year, Google began mobile-first indexing.
This means that Google’s search engine “crawlers,” or bots that evaluate website code to determine SEO value, will now prioritize pages that show on mobile devices. Hence, 51% of small businesses relying on SEO invest in mobile-friendly websites.
More than half of Google search traffic comes from mobile devices. Most individuals browsing mobile devices have a better experience when small businesses have mobile-friendly websites.
These are some of the steps that small businesses can adopt in order to boost sales and advertise their products and services. If you are writing a case study or a business paper, you can take advantage of the points stated in this blog. And if you need business assignment help, you can hire a professional expert.