NEGATIVE SPACE IN LOGO DESIGN: TIPS & INSPIRATION

Designhill logo maker is an ideal software tool to get yourself the desirable logo. A logo manifests a hidden meaning and represents the primary vision of your company. A logo that uses a background image for creating another logo on it is called a negative logo by the graphics experts.

The empty space between the words or letters and a graphic representation is a perfect example of a negative space logo. A perfect example of a logo could be the NBC logo. The iconic NBC logo cleverly presents the feathers of a peacock, which is presented in bold colors. However, it is used negatively to depict the body of the bird.

Utilization of Negative Space Logo

Playing with the psychology of the consumers

The negative space logo concept is accessible and very useful for all graphic design experts. They can use the logo creator to play mind-boggling tricks with logo viewers. Most applauded artworks utilize negative space logo concepts to communicate the meanings. The negative space logo wants to influence the mind of the viewers. For instance, the negative space logo concept is well utilized in the food guild writers logo. The logo features the name of the organizations in sans serif font, which has a black color to it. Just above the logo, it depicts a black nib image representing a fine ink pen. The space that is between the two pen prongs nib is similar to the shape of the spoon. The images are very simple, but the way they are represented is a genuinely artistic skill expressing the delicate relation that food has to the art of writing.

Combination of Symbols to Make a Logo

If one is interested in utilizing negative space in their logos, the logo generator pushes letters or symbols closer together within the logo is a perfect way to attain it. Have you ever wondered in the FedEx logo that the hidden arrow lies within the formation of letters? The negative space between the letters’ E’ and ‘x’ forms the white arrow, which is apt to illustrate the company forward motion. The logo is simple but makes effective use of color and negative space to garner attention.

Words Inserted Image

You can create an iconic image larger and more impactful by inserting text inside it by utilizing negative space. For instance, the logo that Boom! Burgers restaurant uses represent a black shape representing a cow, and it bears the word ‘Boom’ on the negative white space.

The exclamation point on the logic cleverly crafted along the tail of the cow depicts a visual delight to the viewer and leaves a long-lasting impression.

Using the Image of the Product

If your company specializes in one particular product, then perhaps this is an ideal way to use the logo’s negative space. The Alchemist Microbrasserie in Joliette uses the letter ‘A’ in their logo. Instead of having a capital letter, they have turned the negative space into the shape of a beer bottle, the product in which they specialize. It is an excellent way one can utilize negative space concept in their logo formation.

Logos Which Make Popular Use Of Negative Space

When the negative space is utilized correctly, the area around the image can look impactful and grab the audience’s attention. Here are some famous negative space logo examples you must know:

ED (Electro Domestic)

The concept of unused spaces, or as we call it, the negative space is wonderfully utilized by electro domestic. An Italian graphic designer Gianni Bortolotti created a beautiful log for company ED which combined two initials side by side to form the shape of an electric plug. It is a quick example of using negative space impactfully.

NBC

The television network NBC channel featured a clever negative space utilization logo since 1956. It highlighted the concept of Color programming with a series of redesigns over the years. It subtly included a bird in the negative space to give it a modern twist.

Mister Cooper

How would you brand an ice-cream which aims explicitly at adults? It was briefed to design a distinctive logo for an ice-cream with alcohol. The brans logo positively uses the negative space to make an attractive logo. The logo has a rubber stamp image onto white paper cups and napkins.

WWF

The negative space is used cleverly, and one cannot afford to even pint out the negative space. One excellent example is the logo for WWF (World Wildlife Fund). It makes smart usage of negative space to create the form of a panda back and head.

The original WWF panda was drawn up in 1961 by co-founder by Sir Peter Scott was based on Chi-Chi, a giant panda that has arrived at the London Zoo. The negative solace version established in 1986 has become an emblem not only for WWF but for the conservation movement as a whole.

Why Use Negative Space In Your Logo?

Do you think why to use negative space in logos? The reason is not only because many famous brands use it, but as a logo maker, utilizing this concept also brings a variety of other positive effects. These include:

Keeps your logo simple and attractive

 It makes your logo design attractive and memorable. Creative use of negative space usually stands out and attracts the audience.

Engages consumers

The logos which utilize negative space create various optical tricks, including hidden messages and images in the logo.

Types of Negative Space

There are various kinds of negative space, each offering a unique twist to your logo design. Choosing the right one depends on the logo you want.

Double extenders- these logos usually blend the negative and positive space with a simple illustration.

Hidden Images – some logos use negative space in illustrations to bear a latent image.

Typography – many logos utilize space to decorate letters and words.

Negative space logos highlight creatively. So think out of the box, be bold and courageous. Get yourself to create a logo with the utmost creativity to attract the audience and grab their attention.