Instagram is one of the top used social media apps in the United States. Using Instagram to improve your business is an excellent idea. If you want to convert your Instagram presence into successful results, you need to start building your Instagram engagement. Engagement refers to all ways users can interact with your content – likes, shares, comments and saves. When more interaction happens beneath your posts, it makes your audience feel a strong connection with your brand to purchase your product.
Receiving great engagement for your content can pave a great way for the Instagram algorithm to prioritize your content increasing your possibility to reach more and more people. This article explains some of the best content ideas to boost your Instagram engagement.
Craft An Amazing Bio
Your Instagram bio is the first thing which people who come to visit your profile for the first time will take a look at. So be sure to create an attractive bio that creates the first and best impression. While writing your bio, imagine that you are preparing your sales pitch so that you will end up with an amazing bio that speaks directly to your audience. Remember that your bio must summarize who you are, what your brand is about. Include a call-to-action that links to related pages and social media accounts. Also provide contact details so that your followers can get in touch with you.
Place A Call To Action
Instagram allows you to add a link to your website in the bio section. So make the most of it by using services such as Linktree or Linkin.Bio to add several links such as your homepage, webpages of different locations, social media accounts, blog pages or any other link that you want to add. For example, the famous clothing brand Lucy and Yak use Linktree to connect their Instagram page to the information pages of their website as a part of engaging their audience with the latest content.
Go For Insta Story Highlights
Instagram Story highlights are the best place to showcase your brand personality. Adding appropriate cover images to each of your highlights that aligns with your theme. This is a more creative Instagram strategy to navigate users and at the same time provide all information that users will look out for in just a single click.
Go Live Often
Real time engagement is the key especially when launching new products and projects. The live feature on Instagram facilitates brands to interact with users in the real time and ask questions that you can see and answer directly.
Provide A Link To Your Content
Sometimes people might miss out content what you post in your regular feed. So you can overcome this by posting an update to stories whenever you upload new content to your feed to ensure that your content reaches everyone who might otherwise miss your post.
Make New Announcements
Creating a hype about your upcoming projects or new content in your stories can serve a s great content to gain engagement. Sharing information about your new products interests your followers and yields more traffic for your website leading to more conversions. New brands on Instagram could get automatic Instagram likes for their recent posts to gain more visibility for their content. Nowadays there are several brands that use stories to keep posting about their new product launches. Using countdown stickers feature works perfectly to create curiosity about new events.
Post User- Generated content
Encouraging audience activity is very vital to build more engagement. Inviting your followers to post user-generated content like artwork, photographs, designs can serve as great Instagram content as well as get followers involved in supporting your brand.
You could tell your followers to ask questions directly and also post their opinion to others’ questions in the comments section. People who resonate with your industry are likely to ask more questions that you could have more to answer which would be more interesting content for your audience. After answering their questions, you can encourage them to like and share your content and also to tag their friends. People would be more ha[[y to answer questions on their favorite topic and is a sureshot way to hit tons of engagement on Instagram.
Use Captivating Captions
Instagram allows users to write captions that are 2200 characters in length which makes it possible to share as much meaningful and important information. But keep in mind that you need to be more consistent and should not overdo captions to ensure positive engagement.
Post Influencer Content
Conduct an interview with an expert who shares an industry same as yours to explore a new experience and find new information. This idea can result in creating and sharing interesting content along with a wider industry exposure. And people just love such a kind of content that arrived out of collaborations.
Make Use of Takeovers
Planning to connect with a brand or other Influencers where someone temporarily owns another account to create and share content can provide you with excellent content for your feed. Such type of content can be created with the help of behind-the-scenes members as well. Takeovers have been more popular in the recent past for it is the combination of two channels resulting in absolutely fresh content. Obviously takeovers are an extraordinary way to engage new audiences and grow your brand.
Motivate Audience To Share Alike Content
Inviting users to share content similar to yours is one of the best methods to engage your audience. For instance, you may post a photo with a new outfit or makeup and ask users to recreate it. And while they post the photos, you may ask them to tag you and share your photo adjacent to theirs. To make this more interesting, you could post a photo by recreating or imitating the looks of famous celebrities or Influencers. This is a perfect way to show up more often in the searches of the other person and get worthwhile engagement.
Educate Your Audience
If you are looking to engage your audience with solid content, tutorials and how-tos are a perfect fit. You can post your advice and tips on anything ranging from reels, photos, videos and stories. Several videos explaining how to do hairstyles have received millions of views.
Create Trending Challenges
Taking part in trending challenges can build more engagement and raise brand awareness on Instagram. The ice bucket challenge and mannequin challenge are past examples that went more viral a few years ago. People love watching these challenges and such content can make you more visible in the Instagram explore page.
Observe random holidays
Checking out the list of holidays and celebrating them is an effortless way to make fun filled content. Uploading these photos to your Instagram posts is a great way to attract your audience and keep them engaged.
There are plenty of content ideas to ensure getting the required engagement on Instagram, but you need to understand your target audience better and post the right content consistently and at the right times to boost engagement and your brand’s performance.