Start-ups and small-size companies around the world consider eCommerce website development platforms for quick and easy development of their online stores. Creating eCommerce websites by using development platforms is not difficult, but a wrong eCommerce platform will have a negative impact on your business for sure.
You may want your online shops and stores to give the same engaging experience as your physical store does. You may want your potential buyers and online store visitors to easily find their way around web pages and find what they are looking for without hassle. However customers can’t feel and touch your products when buying through the internet, so you need your online store to deliver that thorough and pleasant customer experience. You should entice users to click on your product, stay longer on your website.
But most of the time people who are starting their eCommerce journey for the first time lack technical expertise or have no idea where and how to start. This is where eCommerce website development company play a huge role. All you have to do is find your match, share requirements and let them come up with an amazing website for you. But if you don’t want to hand over your work to a third party you have another option as well. Now, what might that be? Choosing an eCommerce development platform to quickly build eCommerce websites.
You can use these eCommerce platforms to build your online store from the ground up. But they also offer low code development platforms meaning any layman can easily build using the following platforms with minimal support. In this blog, I will talk about some of the eCommerce platforms gaining popularity in 2021 for you to build your online store.
Important Features of eCommerce Platforms
- They are simple and easy to use, any person with a non-technical background can find their way around the tools.
- Built-in content management system
- Themes and templates to save time and money on designing from scratch
- Give professional look and feel to your websites with easy to user interface
- Fast and convenient shopping experience
- Multiple secure payment gateways
- Shipping options
- Product catalogs to add unlimited product lists
- In-built marketing and promotional tools
- Real-time push notifications
- Customization options
- Search functionality for narrowing down the search
- Highly responsive and optimized for mobile
- SEO friendly
- Reviews and feedback
The following platforms are best for beginners with little experience setting up or managing an eCommerce store quickly and easily. Everything is already taken care of so that you need not worry about setting up payment processors, dealing with transactions or invoices manually.
Wix for eCommerce has gained a lot of popularity in the past couple of years and upcoming years will be no different. It’s a major competitor to other similar development platforms such as WordPress etc in the eCommerce space. Wix delivers amazing features and tools to individual entrepreneurs and small businesses starting in the field of eCommerce. This platform offers subscription-based services with tons of free features and themes. It is easy to use and set up. Apart from that, it has marketing automation features, product and order management, free domain name, and multiple payments gateways.
By far, Shopify is considered the best platform for eCommerce. It is very popular for drop shipping and if you depend on Facebook advertising and Instagram promotional marketing activities. Among other things, it offers 100+ professional themes, plus hundreds more third-party. It is super user-friendly with a drag and drop interface, plus you can edit HTML and CSS directly. Also, it generates better reports on sales and store activity. The downside of Shopify is that it is not SEO friendly and additionally you would need help from an expert developer for setting up advanced features.
This eCommerce development platform is popular for its amazing features, user-friendliness, and infrastructure. Big companies like Samsung, Nike, Ford, Lenovo, Olympus, Nestle, and others use the Magento platform. According to research studies, the Magento eCommerce platform powers almost 29.89% of all online stores. Magento is an open-source platform with a free Magento community edition. It offers a huge library of modules and has powerful community support. Apart from that,
This platform was created in 2003 by Anthony Casalena. It’s an all-in-one platform for both beginners and professionals looking to create eCommerce websites. Just like other platforms Square space does not include heavy technical lifting meaning you can build fancy-looking websites without technical expertise. Not only this, you can effortlessly integrate payment methods and choose the design based on your design guidelines. It has a comprehensive library for third-party tools at your disposal. It offers several features such as a blogging module, SEO-friendly structure, website analytics and stats, discount codes, and built-in security – PCI compliance + SSL among other things.
Last but not the least, we have BigCommerce. This platform does not need any introduction because it’s already very popular. BigCommerce is most suitable for enterprise eCommerce applications because it lets you manage your products, orders, and customers like a total professional. Managing and handling massive volumes of customers is quite easy through BigCommerce, the reason why it is the best fit for large organizations. It is SEO- friendly and offers beautiful themes and design templates. It has got your back with 24/7 support, launch your marketing campaigns, automate discount coupons, and whatnot.
If you are looking for an eCommerce platform that offers optimal performance and results, then all of the above-mentioned platforms are quite reliable yet some of them are not SEO-friendly where SquareSpace and BigCommerce are the two most powerful choices for optimizing your eCommerce business.