Digital Marketing

SEO vs PPC: When to Use, When to Avoid For Maximum Profit

Traffic is the backbone of any online undertaking. The success of an online business majorly depends on the traffic it generates. Based on this principle, every organization follows the two most powerful traffic generation approaches SEO (Search Engine Optimization) and PPC (Pay-per-click).  However, both approaches have similar end goals; they require different methodologies. And due […]