Digital Marketing

How to Combine Public Relations and SEO for Better Local Search Results

The importance of gaining public relations (PR) exposure and mentions through local media channels, magazines, social media, and other forms of local media is becoming increasingly vital as local search engine optimization (SEO) gains more weight in search results. Google’s algorithms have been tweaked to present results pages with the local “3-pack,” which displays the […]

Business

Benefits of Local SEO

One might feel that there is no point in investing time and money in local SEO considering that industry giants are spending a huge sum of money with a dedicated professional team working specifically on doing SEO. But here is a catch, though it is quite difficult to beat them in SEO it is fairly […]