LinkedIn Analytics: how to check the performance of your company page

Do you know how to monitor and verify data and statistics on LinkedIn to evaluate if the strategy for your insurance company is performing or not? Have you ever heard of LinkedIn Analytics? Let’s find out how this LinkedIn tool works!

LinkedIn is the quintessential business associated platform, currently has around 575 million users worldwide, and are you there? What about your company?

But why is it so important to be present on this social network? 

For many, LinkedIn is a kind of online Curriculum Vitae. Nothing could be more wrong the platform allows you to forge relationships between companies and users, expand your customers and increase the authority of both a professional and a company.

Whether you are looking for a job, offering it, or wanting to do personal branding is important to create your profile and/or company page of your business on LinkedIn.

But are profiles and pages on LinkedIn the same thing? Let’s do some clarity!

Profile and/or page are not the same, however, both must be managed and fed through valuable content in line with the brand

As you well know, opening a profile is not enough to establish a relationship with your target. The Target is consequently also … and has an involved community.

Relationship, community, and user loyalty will take place over time, only if our communication is clear and consistent with the brand and if the person is involved and engaged by the proposed contents.

Let’s find out immediately the difference between a profile and a page on LinkedIn!

The Topic Of This Post

• 1 LinkedIn profile
• 2 LinkedIn page
• 3 LinkedIn Analytics
• 4 Visitors
• 5 Updates
• 6 Followers
• 7 Employee Advocacy

LinkedIn profile

The LinkedIn profile is linked to a person and not directly to a company, however, the person who opens their profile can make brand awareness for the company on it through valuable content.

People engage much more than a page, having more tools available than a page such as messages through the InMail function or articles through Pulse.

Also, a profile has 10 times more visibility than a page.

LinkedIn page

The LinkedIn page is linked to a company, institution, or organization and must show all the information and products and/or services offered by the brand.

The page can have images coordinated with the profiles of those who work for the company: this increases the reputation and brand awareness of the company itself.

The page can be indexed on Google and LinkedIn’s internal search engine and allows you to launch content campaigns and promotions.

In addition, the page has more complete Insights than the profile that allows you to better monitor and verify the performance of your company, said LinkedIn Analytics.

LinkedIn Analytics

LinkedIn offers the possibility to analyze the data and statistics of your page through LinkedIn Analytics, a tool that allows you to monitor the performance of your page on the platform.

But how does it work?

To be able to verify LinkedIn Analytics, you must access your company page on LinkedIn wherein the top left you will find the item ” Analysis ” (in English: Analytics ).

Clicking on it will open a drop-down menu divided into:

• Visitors
• Updates
• Follower
• Employee Advocacy

Let’s see them in detail!

Visitors

In the Visitors section (in English: Visitors ) it is possible to check the total number of page views and unique users, calculated daily, over time.

The statistics taken into consideration are of all users who have logged in on LinkedIn both from desktop and from mobile.

The data to be evaluated in this section are:

• Page view
• Unique visitors
• Demographic visitors

Updates

In the Updates section (in English: Updates ) you can check the total number of updates that have been recommended, commented on, or shared in the last 30 days.

The statistics examined include both organic updates and sponsored updates.

The data to be evaluated in this section are:

• Impressions
• Sponsored
• Acquired users
• Engagement

Engagement, from the English “involvement”, is a term that indicates the level of involvement of users concerning a company or brand, often used in the field of Social Media Marketing. 

Follower

In the Followers section, you can check the number of users who have followed the page in the last 30 days.

The data to be evaluated in this section are:

• Total followers
• Organic followers
• Acquired followers

Employee Advocacy

In the Employee Advocacy section, it is possible to check data and statistics regarding the contents published on the page and recommended by company employees.

The data to be evaluated in this section are:

• Number of employees who shared the post
• Total re-shares
• Total views
• Reactions
• Comments

Knowing how to interpret the data and create a report is necessary to understand if the actions planned in our strategy are in line or not with the set objectives.

I hope this guide to discovering LinkedIn Analytics is useful for you! Did you already know this tool?