SEO services are usually offered by SEO companies to help your business succeed in search engine optimization. SEO aims to increase the visibility of your business in the results of search engines such as Google and Bing.
Once you know the definition of SEO services, you need to look at the services offered by the SEO company. Every agency is different, but you should work with an agency that offers a comprehensive set of SEO services.
When comparing agencies, you should look for SEO services that include.
1. SEO audit
The services of all SEO companies should include an SEO audit.
During an SEO audit, the SEO service provider will take a detailed look at your current strategy, and even if you don’t have an SEO strategy, the agency will evaluate your website from an SEO perspective to see what you’re doing right and what you can improve.
You can use a free SEO audit tool, but it won’t give you the same insight as a team of SEO experts. That’s why you need an audit for your SEO service. If not, then the SEO company is not prepared and invested enough.
The lack of an SEO audit may also mean that the agency is not thinking about developing a custom strategy for your business. Instead, they use a template, which is why they don’t take the time to audit your website.
The best strategies are tailored to your business, your brand, and your target audience.
2. Analyze your competitors
No matter what niche your industry is in, you need to analyze your competitors along with your SEO services. With the help of a competitive analysis tool, SEO companies can identify their online and offline competitors. These results form the basis of their strategy and help them exploit and capitalize on their competitors’ weaknesses.
Many SEO companies offer an initial competitive analysis as part of their services, but you should work with a company that performs regular competitive analysis as part of its strategy. They are constantly evaluating their competitors and are always on the lookout for new opportunities and possibilities.
3. Customized Strategy by the SEO company
A customized strategy is a key element in defining your SEO services. By tailoring your approach to your business, you can maximize the return on investment (ROI) you get from SEO. That means more calls, orders, and visits for your business.
When you invest in SEO services, your team needs to ensure that the agency develops a customized strategy. In fact, many SEO companies, especially those that offer “cheap” SEO services, offer strategies created from templates or “copy and paste” methods.
With this approach to SEO, your business will not get the best return on investment. In most cases, businesses with this type of strategy will not appear on the first page of search results. This is not good for your business, as only 25% of users go beyond the first page of search results.
This is why your team should invest in the services of an SEO agency that offers a customized strategy.
4. Off-Page Optimization
When you invest in SEO services, your package should also include off-page optimization. Off-page optimization in SEO is the optimization of factors outside your website that affect your ranking in search results.
For example, your backlink profile can determine your ranking in search results. A backlink profile is the number and quality of websites that link back to your site. For example, a blogger who loves to bake might link to your website about the cookies she made to order for her wedding.
As part of our SEO services, we often provide off-page SEO services such as.
– Promoting your website content to bloggers and webmasters.
– Developing content for your website’s blog that can be shared
– Tracking mentions of your business on social media by users and influencers.
– Optimize your Google My Business profile
If you’re not sure if an SEO agency offers off-page optimization as part of their SEO services, ask them. They will be able to explain to your team the nature of their SEO services and the value of the specific results. This will help your staff make an informed decision when choosing an agency.
5. On-Page Optimization
On-page optimization is another important factor in determining the value of an SEO service. On-page optimization is the process of optimizing your website’s performance for search engines like Google.
Here are some examples of on-page SEO services
– Updating title tags, meta descriptions, and search terms.
– Reviewing your website’s information architecture, redirects, and internal link structure.
– Creation of a site map
– Optimization of website images according to best practices
– Research and optimize your website with relevant keywords
– Analysis of the usability, speed, and design of your website.
In many cases, on-page optimization is an important part of our SEO services. So if an SEO company does not offer on-page optimization, they are not offering SEO services and your team will have to find another agency.
6. Monthly reporting
Transparency is very important when it comes to SEO services. Your team needs to be able to trust the company. This is why it is important to work with an SEO company that provides you with regular monthly reports.
Performance reports give you an instant overview of the results of your SEO strategy. For example, the reports can show your website’s organic traffic, conversion rates, search result rankings, and more.
In addition to monthly reports, the SEO company’s service includes time with a dedicated account manager. Regular meetings with your supervisor give your team the opportunity to ask questions and discuss reports in private.
In other words, regular meetings ensure that you and your team are on the same page with the SEO agency.
7. Step-by-step optimization
Because SEO is an ongoing strategy, the definition of SEO services usually focuses on the partnership between your company and your SEO agency. Since you are always in partnership with your agency, your SEO company should work as an extension of your business.
Therefore, their services should include progressive optimization.
In continuous optimization, the SEO company will constantly optimize your website. Even after your website has met SEO standards, they will continue to look for ways to improve and refine your SEO strategy to make your SEO even more effective.
For example, your personal account manager may find additional keywords for your business. This discovery can lead to new content that can then be promoted to other bloggers and webmasters in your industry.
No matter how advanced and successful your SEO strategy is, your company or SEO agency can improve it by one percent. That’s why it’s important for your business to work with an agency that understands this and recognizes the potential of your website.