Guest blogging, also known as guest posting, is writing content for another company’s website. The site you post on is the host while you are the guest, hence the name. It is a content marketing technique that is mutually beneficial to both parties. The host site gets a quality content piece for free while the guest blogger gets opportunities to reach new prospects.
The guest blogger needs to produce content that interests the target audience and then reach out to bloggers of the relevant niche who would be willing to publish it on their site. However, the process is not as simple as it sounds. It takes a lot of effort and time to be executed successfully. This is why most businesses acquire guest blogging services of a link-building company where resources specific to this skill-set are hired through talent acquisition strategies.
Smart guest blogging techniques and tactics can help promote and benefit your business in multiple ways.
1#. More Traffic
Guest blogging is a smart strategy to increase website traffic. As a guest blogger, you don’t need to worry about marketing your post; it is the job of the publisher to bring traffic to the website. Each user that visits or likes your post is likely to visit your website as well. It all boils down to how well of a piece you’ve produced. The trick however is to choose publishers that are relevant to your niche and who already get a lot of traffic. In this way, your piece would get more exposure and you’ll get a high click-through rate.
2#. Brand Awareness
Before becoming operational, a business needs to build its brand image and make itself known. And building a trustworthy brand can take a long time which is why companies invest in brand-building practices even before they start offering products and services in the market.
Guest blogging is a good marketing technique to create awareness regarding a brand/business. Although the guest post should be essentially focused on providing value to the reader, a subtle approach can be adapted to promote or recommend a business in some context.
3#. New Contacts
For a business to be successful, it’s extremely important to grow your network and have contacts within your industry. Guest posting allows you to meet businessmen and people who have the same vision and interests as yours. These people can give you good feedback on your content as well as suggestions in terms of business practices. Networking can further benefit you in the form of expert interviews, cross-promotions, and other business growth opportunities.
4#. Reputation Building
The success of a guest post largely relies on how useful and interesting its information is for the reader. High-quality posts would establish a good reputation for you or/and your business on the internet and readers will view you as an authority figure on the subject.
5#. Learning From User Data
Blogging allows you to connect with your readers/visitors. You have the opportunity to engage them in the comment section and record user behavior through analytics. User data helps you understand your audience and their needs, expectations, and interests better which in turn enables you to make decisions that would benefit your business in the future. By guest blogging, you can collect data about your audience from another source besides your own website.
6#. More Social Media Shares
Each share of your guest post on social media is a brand mention for you. Besides, these social media shares get you more leads and traffic. In order to get the maximum shares, you firstly need to create share-worthy content and then choose publishers that have high social media activity. This would translate into an increase in the social media following of your brand/business.
7#. Higher Conversion Rate
Since the traffic you get from a guest post is from a relevant source, the chances of conversion are greater. A content marketing plan plays a key role here. Your conversion rate is likely to go high if you’ve written a post according to a strategy and also designed a good landing page.