Due to the on-going pandemic, the brick and mortar stores are at risk of losing their ground to the digital media. Since the onset of Covid-19, we have seen several local businesses shifting online and focusing on digital marketing efforts. Have you built a business website but cannot understand how to get started with inbound marketing practices? At a time, when paid campaigns seem a luxury, we suggest you hire SEO services from a leading digital agency in Dubai.
As a digital marketing strategy, SEO can help your local business improves its online visibility and strengthen the brand building. It is for a reason that the global SEO software market is expected to witness a major boom from 2020 to 2025 (marketwatch.com). Are you still not convinced and feel dicey about investing in SEO services? In this blog, we tell you the advantages of this move. So, keep reading.
Conduct website audit – You may have a business website, but are you sure it is perfectly optimised for SEO? When you hire SEO experts, they can conduct an audit to understand the functional status of your website. From reading all content and checking every link to reviewing the navigation, menu, and buttons, the expert team ensures your website is in line with the current behaviour during the pandemic. If they feel the need, the professionals might dedicate a page for Covid-19 on your website. All in all, the team is responsible for ensuring that your website meets the new search intents of your audience.
Target new keywords – What is SEO without keywords? Nothing! And with search behaviour being heavily impacted by Covid-19, you have to make sure you are targeting keywords pertaining to such themes or at least related subjects. For instance, if your business is not about selling essential goods, then you can at least focus on related themes and keywords like ‘indoors’, ‘quarantine’, ‘leisure’, ‘hygiene’, and so on. This allows you to appear on the search results of your potential customers. So, when you hire an SEO agency in Dubai, its experts can research such keywords and utilise them effectively in your strategy.
Relevant & quality content – Pandemic or not, content is the backbone of a successful SEO campaign. Without quality content, you cannot impress either Google or the audience. Moreover, during these testing times, you also have to be very conscious about the message and tone of your content. Be it videos, ebooks, blogs or case studies, every form of content must have the power of empathetic messaging. Further, to increase the chances of drawing website traffic and maximising leads, SEO experts and content writers together can optimise your content with relevant keywords.
Quality link building – All your efforts can go to waste if you are not focusing enough on link building. Basically, it is the process of asking other business websites to add hyperlinks to your website. Boosting your business’ credibility and reputation, getting back links is more important today than ever before. At a time, when businesses are fighting for the top spot on the SERPs, link building can improve your search engine rank and reliability before the audience. By engaging the SEO experts, you can make sure your link building is on point and yielding the desired results.
Conclusion – Cost-effective and high-yielding, SEO services can help your business gain popularity and get increased traffic in the long run. With expert guidance, your business will eventually begin dominating the local searches and achieve conversions. Do you want to launch an SEO campaign for your business? Contact Webbiner, the leading SEO and social media marketing agency in Dubai. By offering end-to-end solutions, the expert team can deliver ROI-focused SEO results for your local business.