Businesses around the world work in a fast-paced environment, and that’s why they need to offer the best support to the visitors of their website. With the exponential growth in every field, website design is no different. Businesses need to think about how to attract visitors and make them stay on your website. To be on song with the latest trends and remain neck to neck with your competitors, a website redesign is critical for its success.
Business owners need to have some basic skills in website designing and development so that they can come up with a taut design. To stay ahead of the pack, you need to think about applying the deft touch in your design. And if you think your design is the one that is lagging behind, you have to change it to make things work for you.
Redesign from Scratch or Minor Tweaks
The website redesign is not a novel concept anymore as the new design will offer your website a refreshing change. Not just minor tweaks will work as you need a complete redesign of your website so that your online portal looks completely different. Thinking of ways how you can offer a new design feature can be of great help to you, not just design-wise, but offer good content as well is the way to go.
But have you thought about the exact reasons for which you need to redesign your website?
The following are the top 10 factors for which you definitely need to start redesigning your website. Otherwise, be ready to see your website take a nosedive on the Google ranking. After investing so much in making your website stand on its feet, an average design will make things difficult for you to succeed.
That’s why this blog will help clear your mind and offer tried and tested techniques and suggestions as to why and how you need support from professionals in the field.
1. Not Getting the Result you Need
Your original may be perfect, but after some time, it will require a redesign. For example, a website built in Flash 2 decades ago was supposed to be a real hit with its target audience. But just a decade ago, it was considered old school and not according to changing times. You need to think about if your design is getting you the results in the form of good traffic and leads. If not, then you need to change it as soon as possible.
2. Not Good Enough User Experience
With a monotonous web design for over a year or two, your visitors will find the user experience getting boring with each passing day. Nowadays, no website can survive with a design that doesn’t look enticing. A new design will evoke excitement as they will be curious to find out what’s inside after an eye-catching landing page/home page design.
Immaculate UI and UX are the souls of any web design, like marketing, and that’s why any product needs your full attention and focus.
3. Altered the Nature of your Website
You definitely need a redesign for your website if you have changed the nature of your website. For example, if you were marketing a product you made and now are the sole distributor for a product that you are importing, you need to change the design of your website. It’s a good time to change your strategy to make your business grow and what better way to make it happen through a new design that looks alluring and makes your business stand out from the rest.
4. Add a New Functionality or Feature
If you have started using a new platform like YouTube or Twitter, a social media sharing button will make it work for you. Furthermore, you need to think about offering some of the features of Youtube directly on your website so that a video can be played. An old design will not do justice to your cause, and that’s why you need a redesign for your website for the best results.
5. Loading Speed
This is possibly the most obvious option. Business owners must think about why and how the speed of your website is lagging behind that of their competitors. This is one aspect that is simply not acceptable in this time and age. Slow loading speed is such a put off for website visitors so that they leave that website for good.
6. Ineffective Strategy
Your website’s design may be exemplary in nature and look good. However, the strategy or the type of website you are running may not be appropriate. For example, for a website dealing with financial companies and banks, a flashy design may not be the best option. That’s why a redesign will be the best option for this website to change the theme and layout to a sober one.
7. A Mobile-Friendly Website
If your website is not mobile-friendly, then this is the biggest sin you have committed and a gross injustice to your business. More than half of the world’s population uses the Internet using a smartphone or any other handheld device, and for shopping purposes too, the same stats are correct. That’s why if you think that mobile-friendly websites are not needed right now, this will clear your mind in this concern.
8. Redesigning is no Child’s Play
Redesigning websites involves many steps that can be tricky for a newcomer in the business. Think about how you are going to work on your website. You need to think about how to apply the changes and find a person or agency that can do the work for you. Contacting a Dubai website design company having expertise in this concern will be the right thing to do.
Over to you
There can be some other factors too that you can term as important in this concern. If you think that you can add something valuable to this blog or want to ask any question that is bothering you, you are more than welcome. For any feedback, too, please use the comments section below.