Successful Content Marketing Via Social Media: Exciting Insights And Tips For Companies

You ask yourself every day why your social media marketing is not having the desired effect? There are a number of reasons for this. But first of all: a single social media manager is not enough for success via social media. You can now find out why and how you can be successful with your content marketing. We have evaluated a very interesting and current content marketing study for you. This also gives you insights into benchmarks, budgets and content trends. Then let’s get started.

 # 1 Successful Content Marketing Via Social Media: The Needs Of The Audience Come First

“Audience first”, especially their wishes and needs, if you want to be successful via content marketing on social media. 90% of the leading content marketers confirm this and leave no doubt that the wishes and ideas of the customers come first. However, the perception and knowledge of an effective implementation of social media content of customer wishes on the part of marketers is unfortunately different. But why actually?

Unfortunately, it is often the case that companies also want to break new ground when it comes to content or want to act more creatively. But when it comes to the operational implementation, i.e. the creation of creative content and, above all, the final publication of the same, unfortunately the courage for new things is lacking. But if you don’t dare, you won’t win. ‘Cause if your brand doesn’t do it someday someone else does it. Which in turn means that the competition is perceived as modern and innovative, even though you had the idea first – but the others still take the laurels.

If you now think that the success of a post on Facebook or Instagram is shown by likes, then you should urgently rethink. Because there are clear country-specific differences in terms of interaction rates. In comparison to French, Turkish, Brazilian or Japanese users, for example, Indian users are more likely to consume rather than act.

However, that doesn’t have to mean anything bad for you as a brand, because every click on a picture of you or the increase in reach for the same investment shows that your target group is interested in your content.

Ultimately, with social media evaluations it is regularly clear that creative and authentic content and content that is close to the needs of the target group will be more and more successful. The following graphic shows that, based on the experience of the marketers and their customer requirements, the focus of content creation is on storytelling, relevance and emotional topics in order to increase the brand user experience and brand loyalty.

Successful Content Marketing Via Social Media: The Needs Of The Audience Come First
Successful Content Marketing Via Social Media: The Needs Of The Audience Come First

# 2 Successful Content Marketing Via Social Media: Get To Know Your Customer Better

Before you can start creating content, you should of course deal with your target group and get to know them. The most popular ways to do this are: feedback from the sales and service team, website analytics, and keyword research. However, you will also receive very interesting data from regular social media evaluations.

Of course, this not only includes communication on your own social media channels, but rather communication in groups, forums and blogs. However, professional social media evaluation still poses a big question mark for many companies. This is regrettable, because with such an evaluation and the use of professional social media monitoring software as well as the establishment of a social media listening & Responding program you can get to know the wishes of your existing and potential customers.

In addition, you can also optimize your social media content in this way and incorporate data into your sales & service and even optimize your products and services. If you would like to find out more about this or would like advice or operational implementation, simply contact us.

# 3 Successful Content Marketing Via Social Media: Which Social Media Content Is The Right One?

The question “Which social media content is the right one?” Is actually chosen too journalistic, but at the same time we chose it with care. Why? A lid fits on each pot. The content topic cannot be generalized in relation to the target groups. With the findings from # 1 and # 2, however, you can create the content that fits the respective target group and builds an emotional bond with the customer in the long term. This is particularly important in 2021 and also in the future with regard to buyers who are willing to change, be it B2B or B2C. Because as a result, your brand – and with it the trust in it and the service – takes on a higher priority than the price.

This applies to successful brands as well as products and services. The decision for the content format and the right network depends on your social media strategy, or rather on your social media content strategy. But you should never forget that creative content ideas for your products or services are the key to success. That being said, you should say goodbye to organic reach and rely on supporting social media ads. Because the doors to organic reach are being closed more and more by the individual social media networks. If you invest time and ideas in the right social media content, it should be noticed.

With social media ads you not only reach more people within your target group, but you also open up new, exciting target groups. rather, it depends on your social media content strategy. But you should never forget that creative content ideas for your products or services are the key to success. That being said, you should say goodbye to organic reach and rely on supporting social media ads. Because the doors to organic reach are being closed more and more by the individual social media networks.

If you invest time and ideas in the right social media content, it should be noticed. With social media ads you not only reach more people within your target group, but you also open up new, exciting target groups. rather, it depends on your social media content strategy. But you should never forget that creative content ideas for your products or services are the key to success. That being said, you should say goodbye to organic reach and rely on supporting social media ads.

3 Successful Content Marketing Via Social Media: Which Social Media Content Is The Right One
3 Successful Content Marketing Via Social Media: Which Social Media Content Is The Right One

Because the doors to organic reach are being closed more and more by the individual social media networks. If you invest time and ideas in the right social media content, it should be noticed. With social media ads you not only reach more people within your target group, but you also open up new, exciting target groups. That being said, you should say goodbye to organic reach and rely on supporting social media ads. Because the doors to organic reach are being closed more and more by the individual social media networks. If you invest time and ideas in the right social media content, it should be noticed.

With social media ads you not only reach more people within your target group, but you also open up new, exciting target groups. That being said, you should say goodbye to organic reach and rely on supporting social media ads. Because the doors to organic reach are being closed more and more by the individual social media networks. If you invest time and ideas in the right social media content, it should be noticed. With social media ads you not only reach more people within your target group, but you also open up new, exciting target groups.

 # 4 Successful Content Marketing Via Social Media: The Strength Of Social Media Success Lies In The Analysis And Creation Of Social Media Data

It has never been more effective or easier to measure customer perception of marketing measures. Because with the help of regular analyzes and reports based on them, a clear picture of the marketing measures can be seen. In this way, your company can find out exactly what interests the potential customer. In the classic areas, such as TV or radio, you can find out the average number of viewers or listeners, in the print area you can find out the circulation, but with all formats you can never find out directly whether the content of your brand has been noticed.

Via social media you get direct feedback through the number of interactions. This includes not only likes, shares and comments, but also clicks on your pictures, etc. We have long wanted time tracking that shows, for example, how much time was spent on a picture. These results could provide further exciting conclusions about brand perception. It remains to be seen when such points will also receive a global rollout, we as Facebook Marketing Partner hope soon. One thing is certain, the analysis of the published data is essential in order to be able to draw conclusions for the further development of a new content strategy.

# 5 Success Factors Content Marketing: What Does The Future Of Social Media Content Marketing Look Like?

As this video shows you, content marketing has a long history behind it. However, the type of content and the way in which the target group is addressed – especially via social media – has not only changed significantly, it has also made it extremely difficult. But then as now, good and authentic storytelling is still the most effective form of content marketing – especially in the age of social media. The study shows that 55% of the companies surveyed want to massively increase their investments in social media content. Ultimately, the best method for good social media marketing is not to wait to see what others do, but to open up to the wishes of customers, set trends yourself and have the courage to do new things before the future catches up with you.