Marketers waste 21 cents of every marketing dollar, reports Forrester Consulting.
Knowing how to find your target audience helps you avoid this. An informed marketing strategy will cut your cost per lead (CPL). You will boost conversions and maximize your sales.
Sounds great! But how do you do it?
Delving into the world of target audience data can be daunting. Our guide will help you get started.
Target Audience: a Definition
You may think it is the same as a target market. But your target market is who is likely to buy your products.
Your target audience is who will see your marketing campaigns.
First, though, we need to learn how to find them.
How to Find Your Target Audience
You want to build a buyer persona for each of your segments. This will help you create targeted content. Here are some places to start.
These include age, gender, income, location, marital status, occupation, hobbies, and interests.
The more detail, the more accurate your buyer persona will be. To find demographic data, you can use online surveys, data from past buyers, or web analytic tools.
You can use web analytics to get location data. You want to focus on regions, city or town size, and for some products, climate.
Big city customers may be interested in space-saving solutions. Those living in the suburbs may want lavish home comforts. Those in hot states may prefer products suited for the heat.
This is about customer behavior in the real world. You want to zero in on their interests, beliefs, values, likes, dislikes, fears, and pain points. It’s like demographics, but laser-focused on psychology.
Aim to solve their problems. Align with their beliefs. Offer products to assuage their fears.
Sources include online and in-person surveys, past sales, and social media data. You can use social listening tools, then adapt your marketing plan to their needs.
Connected TVs can also give you the data you need. The content your audience watches tells you a lot about them. Tap into this stream of data and learn more.
How long do they spend on your page? What devices do they use? Where do they go afterward?
Find out where they hang out online. Facebook and Youtube are popular across most demographics. Tik-Tok, Instagram, and Snapchat have a strong under-30 user base.
Existing Customer Data
Scour your data archives for previous sales, conversions, and lead generation. Even failed campaigns tell you something. The customer data you have in your hands can tell you how to find your target audience.
If it worked before, focus a segment of your marketing on that group again. Expand. Reach more buyers, hone your targeted content, and boost your sales.
Ready to Reach Your Audience?
We hope our guide helped clarify how to find your target audience. Do this right, and you will get greater results for less than before. Your content will speak to your audience, and your products will align with their needs.
Remember to build detailed buyer personas for each of your segments. Use demographics, geographics, psychographics, web behavior, and existing data.
Then get going with your content creation!
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