How to Shop for Diamond Jewellery Like A Pro

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Love makes the world go round. Lovers on every continent always prefer buying natural diamond jewellery for their beloved.

Putting a ring on it, a perfect diamond is a conventional occurrence when men and women propose marriage. We have witnessed this norm in the form of media for generations; from murals and operas to pop songs and movies. Undeniably, this culture has so much entrenched that many have their dream diamond in mind even before they are in any committed relationship. This means that purchasers have to be more stringent in the ring people choose for their partners. Because a simple band with a usual stone doesn’t seem to cut it anymore.

So, if you are someone who is on a hunt for a perfect diamond ring, it’s vital that you have deepened your knowledge with expert facts before you shop. To make sure that you’re buying a natural diamond instead of a lab-grown one, here’s what you need to know before taking this plunge.

The Diamond’s 4C’s

Whether you are buying diamond rings in Dubai or anywhere around the world, you should be aware of the 4C’s of a diamond.


Gemologists measure the weight of a diamond in metric carats. Each carat amounts to 200 milligrams or 0.2 grams. It can be further divided into 100 points, with each point worth one-hundredth of a carat. This allows very accurate measurements to the hundredth decimal place. 

Most of the diamonds that you will see as you shop will have their weight shown in carats. However, you may find a diamond that has its weight mentioned in points. So, be careful and don’t mix diamond carats with diamond size.


There are only a few diamonds that are genuinely colorless. The rest of them come in different shades of brown and yellow. The diamond is sent to the lab after it is mined. Here, gemologists grade their color on a scale that starts with D (colorless) and ends with Z (light yellow). Colorless diamonds are the most precious and therefore the priciest. Experts advise people to choose diamonds between D and I maximum.


Clarity signifies the number, position and type of the imperfections that diamond acquires due to internal inclusions and external blemishes. Therefore, experts measure the clarity of a diamond on a scale. It begins with Loupe Clean (LC) and continues to Piqué 3 (P3).


The cut of a diamond refers to all the small angles and faucets that jewellers cut to accentuate its reflection of light. An imperfectly cut diamond is dull and untidy. On the contrary, a diamond with flawless facets and angles interacts effectively with light to create brightness, fire and sparkles.


Diamonds have numerous shapes. However, the round brilliant cut is the most-liked and appreciated diamond shape. They have higher prices because of their tendency to show the most brilliance.

Other than this, the remaining diamond shapes fall in the category of fancy shapes. Some of them, such as pear, marquise, and heart, are the modifications of the round brilliant cut. The rectangular or square shapes, including the Asscher, are step cuts. The fancy shaped diamonds come with varying degrees of fire and scintillation.


A small fraction of diamond, approximately 25-30 percent gives off a faint blue glow when people expose them to ultraviolet rays in sunlight. The fluorescence of diamonds is difficult to gauge from a naked eye. However, on some occasions, too much exposure can make the diamond appear hazy.

If you want to be aware of the fluorescence of a specific diamond, look at its lab report. Gen labs measure diamonds with fluorescence as none, faint/slight, medium, strong or very strong.


One of the safest ways to buy online diamond jewellery is to get the one with a certificate from a reliable gem laboratory. Some of the famous gem labs are the Gemological Institute of America (GIA) and the International Gemological Institute (IGI).

Certificates guarantee a diamond’s value by explicitly listing its cut, colour, clarity and weight. It also guards the investment of the buyer by enabling the gem to hold its value better over time. Therefore, always buy a diamond with a certificate.

In a nutshell, regardless whether you’re purchasing a classic diamond solitaire engagement ring or a natural black diamond pavé heart-shaped pendant, take your time to research natural diamond jewels and designers. In this way, you can avoid landing in troubled waters.

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Alfred Williams, a distinguished business writer, navigates the corporate landscape with finesse. His articles offer invaluable insights into the dynamic world of business. Alfred's expertise shines, providing readers with a trustworthy guide through the complexities of modern commerce.