Is it Possible to Achieve Zero Downtime Deployment with Magento 2 Development?

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Here, you will get to know what to keep in mind when you want to hire Magento 2 developers. For the people who know about Magento, they must see that deployment was easy back then. All you had to do was delete the cache. Implementation is a little different in Magento 2. Unfortunately, there are specific steps that make the store slower.

According to a study, 40% of the users will leave your website even if it takes more than two seconds to load. Customers become impatient when your site is unavailable, or takes time to load. Gradually, it will result in losses in your business. Therefore, zero downtime deployment is crucial.

If you are going to hire Magento 2 developers, you must make sure that they know enough about zero-downtime deployment. Although it is not easy, you can achieve zero-downtime implementation in Magento 2. So, here is how you can make zero-downtime deployment with Magento 2 development.

If you are going to hire Magento 2 developers, you must make sure that they know enough about zero-downtime deployment. Although it is not easy, you can achieve zero-downtime implementation in Magento 2. So, here is how you can make zero-downtime deployment with Magento 2 development.

What is zero-downtime deployment?

It enables you to eliminate all downtime of your eCommerce site. Your store will be present and wouldn’t go down at all because of zero-downtime deployment. It will help a lot in improving your online business.

You can put up a new version of your site, and the users wouldn’t know that your website went down for maintenance. Outages result in huge losses for your online business. No disruption is always a win-win situation as all issues get resolved with ease.

Effects of Downtime

The following are the effects on downtime on various parts of your business.

On revenue

You will lose business if the site is down for a while. You might even lose loyal customers. If they try a certain number of times, but every time they find out that your site is down, they will stop coming to your website in the first place. You cannot even let your employees do on-site work because the site is down. All of it will frustrate you and reduce the total revenue that your store generates.

According to a study, a well-set store can lose 5600 USD per minute if the site is down. The loss will be higher if the site is down on a day where you expect high traffic.

On your image

Your well-earned reputation can shatter if customers don’t get what they need. When customers keep coming to your site, and they find it is not functioning, it will enrage them. And they might post reviews of your website on social media.

And if someone is about to visit your site, they won’t come to your site after seeing the reviews. It won’t take much time for the word to spread. In the worst cases, people can personally tell other people to not come to your site. It will tarnish all the reputation that you were earning since all these years. All of it will rain down on your business and damage it in different ways.

On your rankings

The crawlers will be the first to know if your site is down for an extended period. It will gradually lead to your rankings fall.

Search engines won’t rank your site because it has issues. It will be a massive loss for a website with a good ranking, and it is not that easy to come back up. By the time your rankings fell, a different site will rise. Eventually, it will reduce traffic and reduce your sales. Thus, it is essential to consider zero-downtime deployment for your business.

What to do to achieve zero-downtime deployment with Magento 2 development?

The following are some methods and practices you can follow for ensuring zero downtime deployment.

Blue-Green Deployment

Blue-green deployment is a method of running two similar hardware environments: blue and green. One of them stays active mode, while the other one stays in idle mode, thus reducing downtime.

This way, you are running two versions of your website simultaneously. Blue-green deployment is vital for eCommerce business with service time needs. The working of it is pretty easy to understand.

  • A load balancer will send the request to the other environment, before or during production
  • During the time of an update, you have to deploy it to pre-production
  • After testing, pre-production becomes the new environment

Pipeline Deployment

Pipeline deployment is a new technique. It was introduced in the 2.2 version of Magento for downtime to be as less as possible. The implementation takes place on different systems, hence the name. It makes the code easy to access for the users by taking it from the version control.

The main aim of this method is to avoid mistakes at all costs. There are different stages of operation of software delivery. Each step aims to work on checking the quality and eliminating the errors.

  • If a task or more fails, the whole process of deployment fails
  • The best part of pipeline deployment is that there are is no need for updates and downtime is lesser than thirty seconds

These are the most effective methods for zero-downtime deployment.

How to plan downtime deployment?

You can easily plan downtime deployment by following these steps.

Maintenance Page: A maintenance page with a good design will prove to be useful. If you don’t have a maintenance page, the site will not load. It won’t spread out the right message and make users think that there is something wrong. Therefore, at the time of developing your online store, it is crucial to create a maintenance page. It should convey that the site is down and will be back soon. When you have a maintenance page, and your website is down, instead of not loading, the page will load, and it will let the users know that the site is temporarily down. Even the crawlers will get the message, and it won’t affect the rankings until it is too long than the usual period.

Decide the deployment time: All sites have downtime. But, you make sure that the loss is as low as possible. Therefore, you must choose a time for deployment wherein the impact on your business will be the least—a time when there are very few customers coming on your site. The method applies to international stores. If your business focuses only on a single time zone, it is more comfortable. You can use the night time for the maintenance of your site. Or any other time according to your business when the customers are fewer.


Starting with Magento can be tough. Therefore, you must think to hire Magento 2 developers. So, these were all the methods by which you can ensure, reduce, and maintain the downtime deployment. On the other hand, you must take your time and choose when you hire Magento 2 developers for these purposes.

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Jeff Bailey is a tech enthusiast and gadget guru with a profound understanding of the ever-evolving world of technology. With a keen eye for innovation and a passion for staying ahead of the curve, Jeff brings insightful perspectives on the latest gadgets and tech trends.