What Most People Don’t Know About Creating a Brand
Only 17% of businesses are maintaining brand consistency. Without a consistent brand, brand awareness will never grow. In other words, consumers might never realize your brand exists.
There’s a lot that business owners don’t understand about creating a brand, though. Here are a few key details to keep in mind when developing your brand strategy. With these branding tips, you can develop a strong brand that helps your business stand out.
Read on to learn more!
Brand Consistency is Key
Presenting your brand consistency across all marketing channels can boost your revenue by up to 23%. However, it can take over seven attempts in front of consumers before they remember your brand. If your brand isn’t memorable, you’re likely fading into the background.
To maintain brand consistency, take the time to develop your company’s brand guidelines. Your brand guidelines should document your:
- Vision statement
- Mission statement
- Font styles
- Color palette
- Imagery styles
If you display a different brand across different channels, consumers might never recognize your business. In fact, they might confuse your brand with another.
Learning how to brand your business could prove key to your long-term success.
Branding Goes Beyond Design
Developing a brand strategy goes beyond design. Don’t confuse “branding” with asking a designer for a new logo or color palette. Rather, your logo and brand design are only a part of your brand identity—namely, the visual aspect.
Your brand should convey what your business stands for; who you are, what you do, and why. It should also identify the premium you’re offering and give consumers a reason to choose your business. Otherwise, you could struggle to stand out from competing brands.
The visual aspects of your brand express who you are to attract ideal customers to your business. Your visual brand should be meaningful, distinctive, and memorable.
As part of your brand strategy, you need to consider your brand values. It’s also important to highlight the distinct value you’re offering customers.
Your distinct value proposition can help you stand out from the crowd.
Tips for Creating a Brand
To create a brand, start by researching your target audience. Consider what brands they already love and shop for. Research your direct competitors, too.
As you build a brand strategy, make sure the brand reflects who you are while differentiating you from competitors.
Keep “KISS” in mind: Keep it Simple, Stupid. If consumers can’t understand your brand, they won’t engage with your business.
When creating a brand personality, try to connect with customers on an emotional level. Show consumers you’re able to answer their problems.
Don’t make the mistake of creating a brand alone. Instead, consider working with an experienced digital marketing agency that offers branding services. Look for a web design and development team like Hppy Hour that can enhance your website’s branding, too.
Small Business Success: Develop Your Branding Strategy Today
Creating a brand can help your business stand out from the competition. Use these branding tips to get started. Otherwise, consider working with an agency this year.
With help, you can boost your business with a beautiful brand!
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