How Do Online Reviews Influence Search Rankings?

Before using the products/services offered by a business, most modern consumers will check their online reviews. In fact, over 91 percent of consumers from the age of 18 to 34 trust online reviews as much as recommendations from friends and family members.

Not only can good Google reviews help you expand your customer base, but they can also boost your search engine ranking.

Are you curious about how online customer ratings influence search rankings? If so, check out the useful information below.

Online Reviews Help Your Website Rank For Long-Tail Keywords

A long-tail keyword is a phrase that contains three or more words. These keywords are usually very industry-specific and give search engines a look at the user’s search intent. Generally, people who find your website with long-tail keywords are easier to convert into customers.

Google reviews tend to feature long-tail keywords. These keywords occur naturally when a customer writes a description of their experience with a company’s products/services.

The more long-tail keywords reviews about your business have, the easier it will be for your website to rank higher in future searches involving these keywords.

New Content Improves Your Search Engine Ranking

One of the main things search engines are constantly looking for is new content. By publishing new content, a business can show search engines that they are still relevant. If you are looking for a powerful and easy form of content designed to attract attention from search engines, customer reviews are crucial.

Search engines will measure the frequency, quality and quantity of your reviews. If you want to take full advantage of the power offered by this type of content, finding ways to increase Google reviews is important. Reaching out to satisfied customers and asking them for reviews is one of the best ways to accomplish this goal.

Once you start to receive reviews from your customers, post them on your website. Creating a special page for these new reviews will make them more visible to both consumers and search engines.

Boost Website Traffic With the Help of Positive Reviews

When consumers search for the keywords contained in your review, they will show up on their results pages. In most cases, reviews will stand out more than blogs and other website content. This is why you need to work on compiling as many positive reviews as possible.

A recent study found that over 48 percent of online consumers will visit a company’s website after reading a positive online review. This is all the more reason to work on increasing the number of online reviews your business has.

With the help of these positive reviews, you can provide consumer knowledge and enhance brand trust. These key elements are needed when trying to build an online presence consumers connect with.

Embrace the Power of Online Reviews

There is no denying just how powerful online reviews can be for a small business. Not only can they help to boost your search engine visibility, they will also help you improve website conversion rates.

Are you looking for more online marketing tips? If so, check out the rest of our blogs on this topic.