5 Reasons Why Your Organic Traffic Is Dropping (And How to Solve This SEO Problem)

Organic Traffic
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Does your website have reduced organic searches on Google? If so, you’re not alone. In fact, one study found that 57% of small businesses do not have an SEO strategy.

However, identifying the issue is only half the battle. The other half is fixing it in time. So, what’s causing your website to drop in organic traffic? What can you do to correct it?

Continue reading to know to fix your website’s SEO problem.

1. Not Creating Enough Content

Not creating enough content can be a problem because organic traffic comes from search engines, and if your site doesn’t have enough content, it will be difficult to rank high in search results.

There are a few things you can do to solve this problem: first, make sure you are regularly creating new, high-quality content. This can be blog posts, articles, or even videos. Second, promote your content through social media and other channels.

Third, make sure your site is optimized for search engines. This includes having keywords in your content, and making sure your site is easy to navigate. If you do these things, you should reap the benefits of organic traffic and see your organic traffic start to increase.

2. Not Building Backlinks

Backlinks are an important part of SEO because they help show Google that your site is popular and authoritative. If you stopped building backlinks, Google may not think your site is as important, and thus, your organic traffic will drop.

3. Penalized by Google

Getting algorithmic penalties can happen if you’ve been engaging in black-hat SEO tactics, such as keyword stuffing or link buying. Another possibility is that your competitors are outranking you in the search results.

This can be addressed by improving your SEO, such as by optimizing your website for relevant keywords. If you’re not sure what’s causing your organic traffic to drop, you can contact an SEO expert like The HOTH for help.

4. Neglecting Technical SEO

Technical SEO is essential for making sure your website is properly indexed and crawled by search engines, and it also helps improve your website’s load times and structure. Without proper technical SEO, your website will be more difficult for search engines to find and rank, which can lead to a drop in organic traffic.

To solve this, be sure to invest in a good technical SEO audit and implement the necessary changes to improve your website’s technical SEO.

5. Slow Website

Website loading slowly is a major problem since people are impatient and will simply leave your site if it takes too long to load. You can test your website speed with tools like Pingdom or GTMetrix.

To solve this problem, what you can do is reduce the size of your images, use a content delivery network, and minify your CSS and JavaScript. If you can get your site loading faster, you’ll likely see a corresponding increase in organic traffic.

Solve the SEO Problem of Dropping Organic Traffic With These Tips

If your organic traffic is dropping, we’ve discussed some of the potential explanations and solutions. Whatever the reason, there are things you can do to turn things around. If you take these SEO tips, you should see an improvement in your organic traffic

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Pankaj Majumder, a seasoned Civil Engineer, combines technical expertise with a passion for innovative infrastructure solutions. With a strong academic background and diverse project experience, he excels in creating sustainable and resilient structures that shape the future of urban development.