Search Engine Optimizer or more often called SEO is a technique for optimizing a website on the Google search engine. This technique is widely used by professional publishers to make articles written at the top of the Google search engine.
There is no definite formula on how to do these SEO techniques. This is because Google keeps its search engine algorithm secret and frequently updates it regularly. Most of the SEO Specialists do this technique based on experience and results obtained.
I am an SEO specialist who founded a company called Momohamaru – SEO and WEB Design services from Indonesia. In this article I will briefly discuss what Search engine Optimizer is, Search engine Optimizer techniques, and why Search engine Optimizer is important for your business. Everything I write about in this article are techniques I have learned over the years and always use in my work.
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The Benefits of Using SEO
the main benefit when using seo techniques is that your website can be well optimized. The website that you manage can be easily accessed by the public because it is in the highest ranking in the Google search engine.
With a website that has been optimized, the website will have a high rating. This rating is then used by the Google search engine to be displayed on the main page. Without doing this technique, it is almost impossible for your website to be on the main page of the Google search engine.
For companies that need branding for their products, occupying the main page of Google is a must. This is because it is difficult for customers to believe in the products of the company if the credibility is bad. In addition, of course, customers will prefer products that are visible at the beginning of their search.
SEO On Page and SEO Off Page
Simply put, Search engine Optimizer is divided into two types, namely on page and off page. Both types of Search engine Optimizer are very important in your website optimization efforts. I say that you have to do both types of Search engine Optimizer. Both types must be done properly and correctly.
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On Page Search Engine Optimizer
On Page Search engine Optimizer is optimization that you do on your own website. The point is that you optimize the content that you are building, such as keywords, URL structure, writing techniques, and so on.
In doing this technique there must be without the slightest error. There are several tools that you can use, such as Rank Math or Yoast SEO. These tools / plugins can help you to do On Page Search engine Optimizer. Although it is not as easy as it looks, but of course the plugin will be very helpful.
Off Page Search Engine Optimizer
Off Page Search Engine Optimizer is the opposite of On Page Search engine Optimizer. Off Page Search Engine Optimizer is the optimization of your website using another website. In short, Google feels that your website has high credibility if it has been quoted by other websites.
Off Page Search Engine Optimizer is the backlink itself, as previously explained in the meaning of Off Page Search Engine Optimizer. These backlinks or inbound links make your website strong and clear. Apart from getting ranked, your website also gets traffic from websites that quote you.
Basic SEO Techniques
As explained in the first paragraph, Google frequently upgrades its search engine algorithms. Therefore, techniques in Search Engine Optimizer are always changing according to the Google search engine. When summarized, in general, there are several main steps of Search Engine Optimizer. these steps are as follows:
URL structure is the URL that you use on every part of your website. The shorter the URL you use, the better the results. On the other hand, if your URL is too long, the results will get worse. SEO techniques prioritize the use of structure on the website.
Use SSL / TLS
SSL stands for Secure Socket Layer, which is a technology standard for establishing encrypted connections. TLS stands for Transport Layer Security, which is basically the latest version of SSL. Because most people are familiar with the term SSL, the SSL name is still used today.
If the website already has SSL, the website URL will become HTTPS. For websites that do not use SSL, the initial character in the domain will be HTTP and not secure will appear on Google Chrome. SSL / TLS is a very important element in understanding SEO.
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Keyword or keywords is one of the most important elements in SEO techniques. This is because the first time that the Google search engine did to get the most appropriate articles was the appropriate keywords. therefore use the right keywords, and do your research before making them.
The meta tag is a preview that appears at the bottom after the article title. Its use is as an identification tool for the Google search engine for the relevance of your article to keywords.
Backlinks are the use of your website links from other websites that have a high rating domain. This is also a major part of Off Page SEO. Unlike the others, backlinks are the hardest part of doing SEO. You must have a link that is used by other people so that your backlink score is high.
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