Marketing Talk: Why SEO Matters in Your Marketing Strategy and What It Is
When it comes to surfing the web, about 25% of all users click on the first Google result that pops up. Being on the front page gives a business credibility. After all, if Google’s algorithm trusts a website enough to give it the first-page treatment, it must be trustworthy.
It’s also a matter of convenience. No one wants to click through page after page to find what they’re looking for.
That’s why SEO matters so much. Incorporating a winning search engine optimization strategy is your ticket to the front page. Check out this guide to learn more about what it can do for you.
Table of Contents
What Is SEO?
SEO (Search Engine Optimization) is the process of making changes to your site in order to increase your organic web traffic. The goal isn’t only to bring more people to your website, however. It’s to attract quality leads that you can convert into lasting customers.
SEO focuses on a variety of different strategic elements to make this happen, including keyword research, web content, interactivity, mobile friendliness, and loading speed.
Through SEO, you’ll also get to know your customers better. Analytics will show you their browsing habits and more.
If you’re on the first page of Google, that means that the algorithm views your site to be a great source of information. In fact, it likes your content so much that it puts your site above everyone else’s in your field.
The way the algorithm picks its favorites is by crawling through on-page content. It looks for things such as broken backlinks, loading errors, and quality keywords.
Of course, the average user doesn’t know what the criteria for being on the front page are. What they do know is that your site is there, and that must mean it’s trustworthy.
All Day Promotion
Your SEO marketing strategy doesn’t stop because you turned off the lights in your office and locked up for the night. It keeps generating leads long after you go to bed.
If your company experiences a huge budget cut, you may not be able to pour a lot of money into paid ads. They’ll go away, but your SEO-optimized content is here to stay.
Reach Your Entire Target Audience
One of the biggest benefits of SEO is that you’re never only targeting one side of your audience. You can reach out to all of them at once.
For example, let’s say that you run a roofing business that works on both commercial buildings and residential homes. Using the right keywords, a search engine optimization agency can ensure that you show up in a Google search no matter who’s trying to find services like yours.
Encourage User Focus
The importance of SEO is that it doesn’t only help you. It helps users as well.
For you to rank at the top, your website has to perform. That encourages you to think of your target audience when you’re designing your site.
You’re going to do everything you can to provide relevant content and make your site easy to navigate. You’ll make sure that a user isn’t bombarded by popups when they click on your site. Making your site mobile-friendly is also a plus.
Generate Quality Leads
SEO focuses on quality over quantity. It targets demographics that are specifically looking for companies like yours.
If you own a brick-and-mortar store, you can center your focus on local SEO, which will bring loyal customers through your door.
Target the Whole Marketing Funnel
The marketing funnel is the journey that a customer takes with your company. It starts with awareness. The customer is aware that they have an issue and are actively looking for solutions.
The next stage is interest. The customer has found your company and is considering your services.
Now we go into desire. The customer contacts you to seek out further information about your goods and services.
Once the customer receives information from you, they will then decide if they want to follow through with the purchase.
The beauty of SEO is that it takes a customer through each stage of the marketing funnel and increases your chances of converting someone into a loyal customer.
Gain User Insights
Google Analytics can provide a lot of insights into a user’s browsing behavior. You’ll get to see how long they were on your site and what pages they interacted with while they were there. This will show you which of your marketing tactics are working and which ones are failing.
Analytics will also tell you where someone is browsing from, so you’ll know which regions of the world you’re the most popular in.
No Paid Ads
If you have no SEO experience under your belt, you will need to hire an agency, which does cost money. It’s still cheaper than investing in paid ads, however.
Paid ads are also an ongoing cost. If you’re a new company, you might not be able to afford to keep it going. With SEO, you only have to pay for it as you need it.
Why SEO Matters in Your Marketing Strategy
Are you still wondering why SEO matters in your marketing strategy? It’s an inexpensive way to bring organic traffic to your site.
It can also provide you with great user insights that will tell you where you need to double down on your marketing efforts. It works to promote your business long after you close your doors for the day, and it encourages business owners to center their site around the user experience.
For more tips that will help you attract your target audience, visit the Business section of our blog.
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