Promotional marketing has always been an effective tool for businesses of every type and stature. This marketing strategy is particularly popular among small and medium-sized enterprises due to its ease and cost-efficiency. It enables small companies to promote their brand directly to their target customers without making heavy investments in the advertisement’s domain. Therefore, small firms are always looking for the right way and the right product to use to promote their brand or business using promotional marketing.
Currently, lots of such products are available in the market, but custom t-shirts are being regarded as the most popular ones these days especially in Cleveland. All that needs to be done is to creatively craft wholesale blank t-shirts with your logo, slogan, and CTA (Call-to-action) using good quality customization and that it. Below are the three great ideas of using custom tees most effectively so that your target audience in Cleveland is sufficiently attracted to your brand.
Dress your staff in custom t-Shirts
You can promote your brand by outfitting your employees in custom t-shirts. Place your logo and CTA prominently on the tees.
In order to curb the cost, you can focus on buying custom t-shirts for front-end staff only. This means the staff who face the customers or who go out on the streets. They are more important to be attired in the custom t-shirts if you are using this method to promote your brand in the market. You can ask your employees to wear them to company events as well such as league games and concerts.
You can allocate employees or hire outsource people clad in your branded t-shirts to hand out your flyers on sidewalks. These are some clever ways to promote the brand without crossing your budget because you will need only a limited supply of t-shirts to outfit your employees.
Hold a contest
The people of Cleveland love contests so you can hold an exciting contest on social media communities too. And guess what will be the reward for winning the contest! Your custom t-shirts with a catchy slogan and logo. Make sure to engage as many people as possible through interesting ideas from the contest. This will not only promote your business through your brand image but will also increase your followers on social media.
This is an additional perk so you can throw another marketing tactic on social media sites that already have a massive number of your followers. The idea of your content should be more focused on your target market. This will engage more of those people who can be potentially converted into your loyal customers.
Another unique idea to run a contest is to engage social media users in designing the logo and slogan for your custom t-shirts. Promote the event as much as your affordability using local media, announcements on your official websites, etc. Offer your free products or services as the contest prize. You can end the contest by holding an event if your budget allows, to exhibit the winning design on a Cleveland blank t-shirt.
You can distribute the t-shirts to the attendees of the event as well. If you are working on a low budget then you can reach out to a mass audience by posting the event crux on social media sites and your website. The more you can get the mileage of this contest, the more successful your promotional campaign will become.
Promotion through Freebies
Everyone likes to have free stuff. Therefore, promoting your custom t-shirts through freebies is one of the most effective ways to promote your business. However, this will require an investment on a bit larger scale as you will have to buy a bulk supply of the t-shirts. But you can acquire your wholesale blank t-shirts from online wholesalers who provide attractive discounts and deals on bulk purchases. With these tees, you can participate in a tradeshow and events that are related to your business.
You can reach out to a big number of your potential market in these events. You can even dress your staff in custom t-shirts if the event or tradeshow doesn’t have a particular dress code. Hire booth to engage customers in interesting activities and give out custom t-shirts to visitors. All in all, if you will provide value to your customers, then they are more likely to reciprocate with their loyalty towards your brand.
The above-mentioned ideas of using custom t-shirts for brand promotion in Cleveland are guaranteed to give you higher conversion results than other promotional items in the market. Design the custom t-shirts with the passion you feel for your brand and it will come out great to become a powerful marketing tool for your business. This shows that not all successful marketing techniques are expensive that go beyond the budget of small enterprises. Using custom t-shirts for promotion can be fun for you, your potential customers, and for the existing clientele base too.