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Deciphering the Numbers: Business Evaluation vs. Valuation Explained

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Most people get confused with financial jargon, especially when they sound alike. Some common ones include business evaluation vs valuation.

You might wonder, are they the same thing? Simply put, the answer is no. But how exactly do they differ from each other?

Here’s a quick rundown of what each of them means.

Explaining a Business Evaluation

You can think of a business evaluation as a check-up. It involves analyzing financial statements and data. It does so to determine the overall performance, profitability, and value of a company.

It takes into account various aspects such as assets, liabilities, and cash flow. This way, it provides a comprehensive view of a business’s worth.

Reasons for a Business Evaluation

Before considering business evaluation methods, there are a few reasons some teams would consider doing this. It includes the following:

Regular Maintenance

Consultants look into how the company’s performance compares to its operations in earlier years. It considers financial standing and growth rate, and determines the reasons behind them.

Company Mergers

A merger or acquisition can trigger a business evaluation for both parties. This way, they can understand each other’s financial status and see how to improve operations from there.

Loan Applications

Companies can get the capital to fund their expansion through a business loan. But before institutions grant this, companies have to go through an evaluation. It helps lenders decide the business’ worth and affects how much money they can lend.

Employee Stock Ownership Plan

When a company has an employee stock ownership plan or ESOP, employees can buy shares in the company at a lower rate. With an evaluation, it determines the value of each of those shares.

Initial Public Offering

With an initial public offering, businesses go through evaluations first before selling shares. It lets leadership teams determine the impact of issuing shares on the company’s financial status. And so, it helps generate an accurate risk and potential return of an IPO.

Defining a Business Valuation

A business valuation is one way to figure out the company’s financial value in the market. It takes into consideration the assets of a business and lines it up with its risks and liabilities.

It analyzes intangible factors to determine the intrinsic value of a company. It’s also a formal report covering all aspects of business value with supporting documents. You can also get services from certified valuation analysts.

Business Valuation Techniques

Usually, there are three techniques used to establish business value. They are as follows:

Market Valuation

Market valuation focuses on the market value of a company by considering its current stock price and market conditions. This method can help provide an estimate in comparison to similar businesses and other indicators.

Cost Valuation

The cost valuation approach focuses on providing clear value for tangible assets based on current market costs. It considers all factors that contribute to the value of a business, including its assets, liabilities, and future earnings potential.

Income Valuation

Income valuation focuses on a company’s income generating potential. It assesses the quality and stability of the company’s revenue streams. At the same time, it estimates its future earnings and determines its fair market value.

Exploring the Difference Between Business Evaluation vs Valuation

The differences between evaluation and valuation can be confusing but helpful to the business. You want to be sure you understand how to differentiate a business evaluation vs valuation to get the benefits they offer. Moreover, it allows you to get accurate assessments to help with decisions.

Check out our blog to learn more!


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Mike Farrier possesses over 18 years of hands-on experience in software and web development, SEO, social media marketing, eCommerce, and digital marketing. He has been active in the online domain since 2019, serving as a seasoned SEO and digital marketing consultant.