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If you’re not making the most of your dental marketing, it’s easy to fall behind. The world is changing, and with it, so are the ways people communicate. Whether you’ve been in practice for 10 years or 10 days, you need to stay on top of new trends and techniques if you want to succeed long-term.
If you are wondering what dental marketing tips will make your practice stand out, this short and simple guide is for you.
Table of Contents
1. Identify Your Ideal Patient
What kind of person would you like to see in your office?
Write everything about them, including their age and gender, their income level and lifestyle, and what they’re looking for in a dentist. This will help you create a message that resonates with them.
You can also use this information to create a profile for your ideal patient. This will help you think about what kinds of messages they’ll respond to, and how best to reach them.
This is one of the most important parts of your dental marketing plan. If you don’t know who your ideal patient is, how can you market to them?
It will help you create a message that resonates with them and ensure that you directed all of your marketing efforts at this audience.
2. Be Consistent With Branding
If you have a logo and color scheme, stick with them across all of your marketing materials. This includes your phone app, website, social media posts, and more.
Having a consistent look across all of your marketing helps people recognize your brand right away. This makes them more likely to trust you when they need treatment.
It also shows that you take yourself seriously as a business owner and professional.
3. Make Sure Your Website Looks Modern and Clean
There’s no excuse for having an outdated-looking website anymore. There are plenty of tools that make it easy for even non-tech-savvy users to build a beautiful, professional website.
If your website looks outdated, people will assume that your brand isn’t up-to-date either. This can be especially damaging for a dental practice where patients want reassurance that they’re in expert hands.
A fresh, updated website will give people the impression that your practice is always on top of things and working hard for them.
For example dental websites, click here.
4. Create a Blog for Your Practice
Blogging is an excellent way to stay in touch with patients and address their concerns. Studies show that patients like blogs because they help them feel more connected with their dentist.
You can also use blogs to promote healthy habits or provide information on topics such as oral cancer screening or taking care of implants.
Your blog should be easy to find on your website. If possible, include a link at the top of each page and make sure that it’s obvious that you update it regularly.
You can also add social media buttons so people can share your posts with their friends and followers on Facebook or Twitter.
5. Post Interesting Photos on Facebook and Instagram
Photos can increase engagement on social media. So, post photos of happy patients during checkups, along with photos of new equipment or technology upgrades at your office.
You can also post photos of your staff having fun, or you can put up photos that apply to the topics you’ve blogged about. This will help keep your social media accounts active and interesting.
Make sure that you use hashtags on Facebook and Instagram so people can find your posts easily by searching for them by keyword. If you have a blog, you can use photos from it on Facebook and Instagram.
6. Don’t Forget Twitter
It’s easy to overlook Twitter because it doesn’t get as much attention as Facebook and Instagram. But there are still plenty of dentists who use it to connect with patients and promote their practices.
The best way to use Twitter for marketing is to share interesting content and engage with other people.
You can retweet articles or blog posts that apply to dentistry, comment on other people’s tweets, and follow accounts that post about dental topics. You can also share interesting content from other people, like humorous memes or tips on how to care for your teeth.
7. Provide Great Customer Service
The best way to get new patients is by providing great customer service.
This means being welcoming when they arrive at your office, answering questions quickly, offering advice, and being honest about what treatment will cost them upfront. It also means getting back to patients quickly if they have a question or concern.
This can be difficult when you’re busy, but it’s an important part of your practice because it builds trust and makes people feel you care about them.
And it’s not just about the patient. You also need to provide great customer service for your staff, which will help them feel appreciated and valued.
Having a team that feels valued is important because it makes them more likely to stick around and less likely to leave if they have an issue or complaint.
8. Offer a Referral Program
A referral program is a great way to get new patients. You can offer them a discount on their next visit, or even just send them a gift card or coupon as an incentive.
This can be a great way to get new patients, but it’s important to make sure that you don’t offer this same discount or incentive to existing patients. If they feel like they have to give up something for you to get new business, they may resent it and stop coming altogether.
Make sure your staff is on board with the program as well so that they don’t accidentally offer the same thing twice.
Dental Marketing: This Is How to Boost Your Practice
If you are looking to attract patients, these dental marketing tips will help you create an effective plan. Along with the strong reputation of your office, they can help put your practice on the map and pull in new patients.
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