In early 2021, U.S. church membership fell below the majority for the first time ever.
It’s true that fewer people are affiliated with a particular religion these days, but that doesn’t mean you should stop engaging your local community. These modern issues call for modern solutions, so it’s time to start taking digital marketing for your church more seriously.
In this post, we’re going to look at digital marketing for churches and why it matters. If you’re looking to increase visibility and engagement, a marketing guide for churches is the answer. Keep reading and let us show you the difference a marketing strategy for churches can make.
Why Digital Marketing for Churches Matters
The average American spends 5.4 hours on their phone every day. That’s essentially every moment that they aren’t working, taking care of their kids, or eating breakfast, lunch, and dinner.
If you’re going to bring more people into your church, the only way is through digital marketing. A strong digital marketing strategy will help you build your church brand, connect with those interested in the faith, and eventually get them to show up at mass.
Marketing Guide for Churches
Acknowledging that digital marketing is the path forward is the first step, but doing it the right way isn’t so simple. An effective digital marketing strategy for your church is going to require a multi-faceted approach involving social media, content creation, and an understanding of SEO.
How you craft your marketing campaign will depend on the demographics you want your church to have. If you’re trying to bring in more young worshippers, using Instagram and TikTok is the way to go. To reach out to older groups, you might focus more on email marketing and blogging.
Content creation is an essential piece of the puzzle, whether you’re talking about social media or your church newsletter. Search engine optimization (SEO) will help your website rise up the search rankings when people are looking for a nearby church.
SEO involves everything from web design to the keywords you use in your blog posts. Grasping the full breadth of SEO is tricky without the help of a digital marketing service.
Finding the Right Non-Profit Marketing Companies
If you’re serious about boosting your church’s profile, professional marketing companies are a must. The Elements Group is a strategic marketing agency that specializes in helping churches and non-profits.
They’ll understand the various digital marketing concepts needed to construct an effective campaign. When the right strategy is in place, your church can reach its growth potential.
Take Your Church Into the Future
Now that you know why digital marketing for churches matters, you can start to develop a strategy. With an investment in digital marketing, you’ll see more people coming through your doors, more engagement, and more potential for the future.
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