How Walliance works – making money from real estate investment

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The financial market has changed and today you can turn yourself into a real estate investor.

You want to invest in a real estate project in Miami, buy, renovate and resell an apartment in Manhattan or help build a resort in Jesolo.

Today all this is possible thanks to real estate crowdfunding platforms.

They make it possible to invest, together with other investors, in real estate projects.

I have already told you about Housers and after a year of experience, I begin to reap the first fruits, despite the fairly small amounts invested.

Today I want to talk to you about Walliance, a platform that was the first to enter this market in our country, immediately enjoying great success.

In this article

  • What is Walliance?
  • The team
  • How does it work?
  • How much to invest in individual projects?
  • How much?
  • What risks does it imply?
  • How are profits taxed?
  • Conclusions

What is Walliance?

Walliance is an equity crowdfunding firm for the real estate sector.

It was created within the  Bertoldi Group, born in Trentino in the 60s in the large food distribution with Orvea brand supermarkets.

The Group is now a holding company that, in addition to its own real estate business, holds stakes in various innovative Italian and foreign startups.

The main investment is the one in Walliance, made possible thanks to the experience in the sector and the initiative of the third generation of the Bertoldi family.

In summary, Walliance allows real estate developers to propose investment ideas that can be proposed and funded by users of the platform.

Walliance, therefore, acts as an online showcase in which to present projects and finance them.

Obviously, for a real estate project, it is a very interesting method of financing because it allows you to support bank credit, capitalizing the initiative.

To date, Walliance is enjoying growing success, with the possibility of expansion also abroad.

Walliance Srl has its registered office in Trento and has been registered since 30/03/2017 under no.21 of the ordinary section of the Consob register of equity crowdfunding platform managers.

The team

The Walliance team is made up of the brothers Gianluca and Giacomo Bertoldi, Marco Mongera, a former bank manager, and many enterprising young people.

How does it work?

Walliance allows, once registered, to view some insurance investment opportunities proposed by the offering company.

For each project, you will find the corporate documentation (eg Deed of incorporation, visa), a business plan of the initiative, and some useful details to evaluate who is presenting the initiative.

Good detail and insight into the expected return are released.

Once the investment has been made, your money will be deposited in Finnat, Walliance’s partner bank, and then withdrawn by the bidder.

After subscribing, you will be able to receive updates on your investments and monitor them.

At the end of the investment, the money will be returned to you, possibly increased by the return achieved.

How much to invest in individual projects?

Unlike Housers which allows small investments even starting from 50 Euros, Walliance has a higher starting base.

The minimum investment fee is 500 Euros, but for some projects, it is higher.

This allows for less diversification and therefore the selection of projects and the choice of the most attractive ones becomes much more important.

How much?

Walliance has no direct costs for the investor.

The company does not charge any subscription, management, performance, or redemption fees to investors.

Walliance is remunerated by a commission paid by the Company which collects the funds and decides to use Walliance.

The promoter “overturns” this cost in the total costs of the initiative, reducing the total return on the investment.

What risks does it imply?

The risk in real estate investment is that of losing what is invested.

Although Walliance selects projects based on the seriousness of the proponents and economic fundamentals, there is always the possibility of losing the investment made or not achieving the promised return.

There is also a risk of illiquidity because (unlike Housers) there is no marketplace in which to exchange the shares owned, but you have to wait for the expiry of the projects to get back the invested amount.

How are profits taxed?

If you are a natural person, there is a tax of 26% made directly at the source on the dividends generated by the investment.

If you represent a legal person, I would recommend a comparison with an accountant.

In any case, you can consult the Walliance FAQ here.


The investment in the real estate sector is certainly interesting and very current.

Walliance operates worldwide on primary projects and has enjoyed considerable success with investors and operators in the sector.

That’s why I think it can be absolutely interesting to make a medium-term investment in a risky asset. 

The platform is certainly well crafted, has attractive graphics, and works very well.

I have investigated some investments and the level of the bidding companies is good as well as the initiatives seem interesting in terms of feasibility and profitability.

As always, I recommend caution but a pinch of initiative in seizing the new opportunities that the market allows.


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Alfred Williams, a distinguished business writer, navigates the corporate landscape with finesse. His articles offer invaluable insights into the dynamic world of business. Alfred's expertise shines, providing readers with a trustworthy guide through the complexities of modern commerce.