How does a lawyer website designer generate content about the firm?
Expert lawyer website designer follow these five web design rules to improve your law firm website and convert more visitors into leads.
Table of Contents
Include contact information in your header
Shorten the distance between your online visitors and your lawyers by putting the name and number of your law firm at the top of every landing page.
This header should be consistent for every page, making individual landing pages look more like “tabs” or home pages than lesser members of a more extensive archive. Any of these pages could be your readers’ first introduction to your website.
Introduce yourself with a warm photo
There are many differences between law firm websites and other business-to-consumer websites, but one of the biggest is the importance of appearance. Lawyers will represent their clients in person, so it’s essential to look professional but personable.
To make a good first impression before face-to-face contact happens, law firm websites need a precise and professional photo that introduces their partners immediately.
Attract more leads with calls to action
One of the most important goals of effective law firm web design is to increase the number of people who decide to call or click and initiate contact.
While a corporate firm’s call to action may be different than the one for a personal injury lawyer, all firms should have them on the site encourage visitors and nurture leads with active verbs that prompt direct action, such as “request a free consultation,” “sign up for our newsletter,” or “ask for legal advice.”
Make sure your website is compatible with mobile devices.
If your website looks great on a computer screen but is hard to read on a mobile device, you will lose on-the-go leads. Make sure your layout choices, including fonts and graphics, translate well on mobile devices.
Test your website on multiple browsers and devices, and avoid visual confusion by staying away from small fonts and complicated color schemes.
Integrate forms and comment boxes
This advice applies more to consumer-based practice areas. Calls-to-action works even better when you simplify those actions with buttons to click, options to select, and text fields to fill out.
Encourage people to directly interact with your website by requesting specific comments on blog posts and provide contact forms with a few simple fields instead of expecting leads to draft their emails for consultations.
List Your Law Firm in Google My Business
To create a splendid online presence, you can list your law firm in Google My Business to get better exposure. Google needs to verify your business first so you can update all the essential information regarding your law firm that you want your potential clients to know.
Present the Cases You have Won.
To make your client regard you as reliable and trustworthy, you can share your knowledge and case studies on your website. You may also post the cases that you have won to attract more visitors.
Many clients want to see some proof first before deciding to try a lawyer from a particular law firm.
Also: Best Law Firm Search Engine Optimization Strategy
- Pick an extremely relevant topic and make sure customers want to read it. There’s no point in writing a 3000-words guide if no one is willing to read it.
- Keyword targeting is a crucial factor while writing content as per the recommended SEO for lawyers’ guidelines. Adding keywords to the content makes it search engine friendly and increases the odds for the crawler to index your website.
- Try to write descriptive articles. Since you are performing lawyer SEO for your attorney website, writing detailed articles is better to provide value to the readers. Moreover, even Google prefers lengthy & complex articles.
- The content should have an appealing factor. It is essential to engage the customers through the entire blog because this will encourage people to share the content with others.
Get more law firm search engine optimization tips by clicking here.
The world has gone digital, and everyone relies on the internet to give the information they need on a particular subject, establishment, product, and others. Why bother to take a trip downtown when you can get the information on the internet?
People visit different websites every day when they need information, including which law firm to consult.
One surefire way to attract your clients is to make sure that you have a well-laid out and attractive law firm website that showcases your skills and expertise.
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