An overwhelming 94% of first impressions are due to how a website looks.
What’s the first impression your website gives visitors? Is it a positive one, or are you turning potential customers away with an outdated or confusing layout?
If so, it’s time for a website redesign strategy. This is what you need to include in your plans if you want to make the most of your business website.
Analyze Your Performance Metrics
Before you can develop a winning website design strategy, you need to determine what’s not working and why.
Take a look at your monthly performance metrics. Check the following:
- Number of visitors
- Bounce rate
- Dwell time
- Top-performing keywords
- Number of indexed pages
- The traffic on each page
- Inbound linking domains
A tool such as Google Analytics can help you track this vital information.
Determine Your Goals and Budget
One of the first steps you need to take as you develop a website redesign strategy is to determine why you need one in the first place. What’s wrong with your current website? What do you want to improve?
Outline some of your top goals and a time frame for achieving them. Make measurable plans and steps for how you plan to reach those goals.
Goals could include:
- Increase the number of visitors
- Reduce bounce rate
- Increase dwell time
- Improve domain authority
- Boost lead generation
- Increase total sales
Keep in mind you may have to come back and adjust these plans later, depending on your website’s performance.
Next, set a budget for the website redesign. It’s a good idea to get some quotes if you’re unsure how much you’ll need to spend.
Cater to Your Audience
A key strategy for redesigning a website is to remember to place the needs of the audience before yourself. Your success depends almost entirely on your users. Understanding their thought processes and needs is vital to achieving a great design.
You need to consider the user experience (UX), which is a key part of website design. It also plays a role in how well your website ranks on SERPs.
The UX includes aspects such as:
- Loading time
- Intrusive ads
- And more
Seek the Help of a Website Design Agency
There’s only so much you can do on your own, which is why you should call a professional website design agency for help implementing the new changes.
Choosing the right service for the website redesign ensures you’ll get a quality result and learn more about the process as well as how to reach all your goals.
Simply search for web design near me, and reach out to learn more about the company’s services.
Creating a Winning Website Redesign Strategy Starts Here
The success of your business relies on the look of your website. It says a lot about your brand, and customers will take notice. If you need a website redesign strategy, use these tips to get started.
And for more ways to ensure your business grows, read some of our other content. We cover a variety of topics from career help to technology and more.
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