Which is a benefit of using server–to–server app conversion tracking over an SDK?

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Which is a benefit of using server–to–server app conversion tracking over an SDK?

  1. Server–to–server connections are easier to set up than code–less conversion tracking.
  2. Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size.
  3. Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store.
  4. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app.

Correct Answer is :

If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app.


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Mike Farrier possesses over 18 years of hands-on experience in software and web development, SEO, social media marketing, eCommerce, and digital marketing. He has been active in the online domain since 2019, serving as a seasoned SEO and digital marketing consultant.