5 Features Which Make Pardot an Amazing Marketing Software

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About Pardot

Pardot was founded in 2006, in the year many marketing software came to the forefront. The software’s headquarters are located in Atlanta, Georgia. The software’s parent organization is the tech giant of the online sales world Salesforce. The software is a perfect solution for B2B businesses of all sizes and industries. This software allows you to streamline and optimize your online marketing and sales strategies and helps you become all the more successful.

The software is one of a kind and has been a leader in the industry since its inception several years ago. In this piece, we will be talking about everything from Pardot features to Pardot pricing; keep reading if you want to learn more!

Key Features in Pardot

Email Marketing

Email marketing in this day and age is the cornerstone of a business. Whether you have an exclusively online presence or have a brick-and-mortar outlet, you need to commit to email marketing campaigns if you want to be successful. With Pardot, you get your email marketing efforts simplified. This is because the software helps you automate your marketing campaigns and allows you to make things a lot more simple in that respect. You can schedule your marketing emails, choose from templates to set your emails in, and much more. All the features in Pardot help you to make attractive email campaigns that help increase your sales significantly.

Internet Marketing

Another great thing about Pardot software is that it can be linked to your social accounts on social media platforms. This allows you to post on these platforms easily so that you do not have to worry about hiring a person to take care of social media marketing since you can use the software to schedule posts. The software also allows you to optimize your landing pages so that when a customer comes to your website, they are not in a hurry to leave. Attractive and functional landing pages for your website and socials can make or break your business since this largely determines whether a customer will choose to engage with you and with Pardot automation software you can guarantee more chances of success.

Manage Your Leads

Developing leads is a very important aspect of any business. With Pardot, you are able to simplify your lead database and be able to nurture these leads in the most optimized manner. The software also allows you to grade leads where you can rank them according to their ‘readiness’ level. A lead that seems more likely to display purchasing behavior and willingness is ranked higher with this system and allows you to shift your focus on these leads more so than other ones so that your rate of successful sales increases as a result.


The analytics feature in Pardot CRM alone is worth all the money you put in simply because this feature helps you calculate your ROI. The ROI is the return on investment and money you have put into purchasing this software in the first place. This feature allows you to critically take a look at how your business is doing and how your marketing efforts are faring in terms of sales. This feature gives you monetary values which are pertinent in determining how well something is working.

Hundreds of Integrations

Integrating different software into Pardot is very important as it helps enhance the capability of your software. This means you can integrate various other software into Pardot and help increase its capabilities severalfold. Being able to integrate any software you used beforehand like scheduling software or sales software into Pardot helps you hit the ground running when you start using this new software. This makes things a lot easier for you and your customers alike.

Pardot Pricing

There are four tiers of Pardot pricing. The software has different levels for pricing which you can choose from. The option you choose depends on your needs and budget as a business. The first level called Growth costs $1250 a month and allows up to 10,000 contacts. The second tier is called Plus and costs $2500 a month. The third level is called Advanced and costs $4000 a month. And the final tier called Premium costs $15,000 per month.

Why you Should Buy Pardot

Now that we have given you so many details about Pardot, you are probably debating the all-important question; should you invest in the software? Well, that depends on your specific needs as a business. We suggest you ask for a Pardot demo before you make your final decision since this will help you figure out whether the software is to your liking. Reading about a software’s features and seeing it in action are two very different things.

We also suggest reading up on as many Pardot features as possible because this will help you figure out if the software has the capabilities you desire from it and whether it will be beneficial to you. All in all, choosing marketing automation software is a big decision and should not be taken lightly. We hope this piece on Pardot and its features will help you make an informed decision about whether or not this software is right for the job!

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