While working on developing premium CBD products, brands often overlook the packaging aspects. Box manufacturers are here to rescue your brand from all box-making hassles.
Finding the right design tips for CBD packaging is critical during your initial design phase. Whether you’re launching a new product, and/or refreshing your brand, taking a survey of the current trends, innovations, and possibilities is a great idea.
And what better way to do so than by taking experts’ opinions. CBD brands may be well versed in producing their products but they might not be apt box designers. Also, companies who try to do all the packaging tasks by themselves often experience inflated costs, time wastages, and a below-par packaging look.
A way better alternative is to bring experienced box makers on board and reap the many positive benefits of them on your branded CBD packaging.
#1: Advice on CBD protection
While it may sound clichéd but product safety must be your number one priority!
CBD items are made with a mixture of sensitive components. The packaging must work to keep them in their true form throughout transit and storage. Whilst you may be in control of the handling procedures at your own warehouse, there is limited scope for supervision once they are out for deliveries.
Box makers would tell you a fine solution to this issue. You can build the boxes to withstand rough conditions and harsh handling. For one, the box makers create boxes that are an apt fit for your CBD items regardless of their size, weight, and shape. And secondly, they ensure that the boxes convey the ideal storage and shipping conditions on top for the involved firms to see and apply.
Customers would only order again when they get the CBD items in good forms. Box makers know this and hence, suggest varied suitable box materials, measurements, and inner packaging to keep the CBD products mutation-free.
#2: An exceptional box appeal
Creating high-quality packaging plays a huge role in catching customers’ attention and getting them to choose your brand over someone else’s.
Creating a brand with a unified look, but a variety of products with a variety of designs is a great way to start building that brand identity. And also to getting customers to remember your brand the next time they go to purchase.
The first thing that box designers advise is the overall box perception. It isn’t every day that boxes are styled and so you must align your long-term goals with the box appeal. Mentioning these to the box stylists enables them to design varied prototypes for your brand that you can pick from. A lot of components such as color combos, box textures, illustrations, and custom styling adds a huge difference to the brand image. You can mix and match different features to come up with the best one. Pro printing houses and custom box manufacturers provide brands with modern software that can be used from your working space to design and alter the box look as you desire.
#3: Target precise customers
Since the CBD industry has numerous products, it is natural that they are marketed to different market segments defined by various kinds of customers.
Box designers are the right people to guide you on how to target each customer group with innovative and relevant box features. Customer demographics like nationality, age bracket, likes, and health issues have a profound effect on their buying habits. The boxes must resonate with these to stand out.
For example, CBD pet food supplies are intended for people with pets. The boxes illustrate complimenting graphics and usage instructions. Similarly, relaxing oils are targeted at older clients. Hence, box stylists make them with an earthy feel with lighter tones.
Anything and everything is achievable using offbeat and thoughtful custom box features. CBD items are also subject to various misconceptions and facts printed on the boxes can absolve them for good.
#4:Build a firm customer base
You need to balance your design with information such as details mandated by global governments and brand information. This can be your brand story or even your production process.
You need to accomplish all of that, while still making an appealing design. So how do you do that?
The medical marijuana side of the business has a bigger burden to include regulatory information on their packaging, but every package still has label requirements. Box designers are pro at displaying all these details in engaging formats. Colorful and stylish texts coupled with effective use of box space give customers all the required info.
Some of this information is likely to be already on your list. Manufacturing and expiration dates, the business name and location, all ingredients, and the net content weight is what customers usually expect to see. But expert box printing can take these a few notches further and make the whole content easily readable.
#5: Keep up with new trends
Every year a new trend catches on in the industry. Sometimes it’s worth jumping in with a new product to capitalize on the attention the trend is getting, other times it’s better to create a unique look.
The most important thing to do is have a designer who pays attention to the trends. That way you’re always making an informed decision.
Box stylists use customer surveys to crack what is currently on their wish lists. Also, they have extensive industry knowledge to predict upcoming trends. Customers highly value modern and chick CBD boxes that are superior to others.
Innovation in creating CBD items is just half of the game won, the rest depends on how well your brand projects itself among competitions for buyers to take a serious interest in it. Experienced box manufacturers are the right choice in terms of the many possible positive impacts they have on CBD sales figures.
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