The modern era has brought with it a lot of changes to the world. The things which were one done conventionally have now been modernized and digitalized. Product packaging is no different. You must have noticed how companies shifted from plain, stock boxes to modernistic and attractive custom packagingas trends changed. Further evolving, the personalized packages have further enhanced and now provide looks that are uncanny and futuristic. Let’s discuss some designs that you can use for your packaging to make it look trendy and up-to-the-mark.
Printing is, no doubt, an essential part of the packaging. Without printing, a packaging unit cannot provide any of its benefits. Companies often print their logo, names, and other information regarding the product as well as the producers on the packaging. It wouldn’t be wrong to deduce that the first thing that a customer realizes on a retailing box is the printed material. Therefore, if you want to make a futuristic and modern design to your packaging, you need to bring in innovation to the type of printing you do.
Though there are many ways in which the printing can be made contemporary, the best amongst them is the use of modern-looking inks. Like other elements of packaging, a great variety of printing inks are also available in the market, but the one that is known for its state-of-the-art visuals is neon ink. This ink is usually shinier than the regular ink, and the shades of colors are enhanced when printed with this ink. Rather regular looking custom packaging boxescan be transformed into digitalized and cutting-edge pieces of packaging with the use of this ink. Neon is one material that is associated with the future since films and TV shows depicting the times ahead make abundant use of neon in the setting of the film. Hence the customers will be able to realize that the product is contemporary and modern; therefore, a positive image of the company will be depicted.
The first shape that comes in mind of a person when they hear the word ‘product packaging’ is a rectangle. That is because conventionally boxes were just made as cuboids or cubes. Technological constraints and lack of interest in marketing via packages held back the companies from introducing innovative shapes in the market.
However, now that both constraints have been eliminated, due to state-of-the-art packaging machines and capitalistic markets demanding companies to brand and promote themselves through every medium possible, they should try to bring what their predecessors could not. To make the most stylish and modern-looking custom product packaging, companies must use boxes that are shaped uniquely. Lately, some trendsetters have begun using shapes such as cylinders and triangles for their packages. These unique packages automatically enhance the look of the product, even without any printing or designing. These packages guarantee maximum customer attraction and help the company flourish in recent times. Other such unique packaging designs include pyramid and sphere-shaped boxes. They have a similar effect on the customer’s perception.
Retro packaging and boxes came with overloaded information and very bright colors. The designs were bulky, and the companies tried to put in all possible information, and illustrations together in one box. They must have been quite beneficial back them, but due to changing trends and customer preferences, the desired designs have changed. Now, the preferable designs are much simpler and less loaded, yet attractive and captivating. Usually, a single tone or at maximum, dual colors are used on the boxes. Printing of loaded illustrations that consume all space on the box is avoided; rather, simpler designs made with basic artistic tools such as simple 2-Dimensional shapes are used. Rather than using italics and calligraphic fonts for typography, companies tend to use more straightforward typography. Moreover, the words are often written with a lot of spaces. These are the latest trend as far as the general outlooks of the boxes are concerned.
One of the most subtle ways that newness can be implanted into the packaging of a company is to use the latest styles of packaging. The market is flooded with new designs that are very unconventional and were not even thought of ever before. These styles take full use of the latest technology that is available to the packaging manufacturers. Therefore these boxes are visibly innovative and modern. Some designs that can be regarded as the best and most innovative in the industry include die-cut window boxes. These boxes have a clear opening in between them; therefore, they are perfect units for effective displaying of the product. Moreover, gable boxes are another leading design of the industry, which provides unique and uncanny looks due to their bag-like shape and easy carriage prospects. Sleeve boxes also rank in the list of latest packaging designs with unique shapes and utmost protection guarantees. Hundreds of other designs are also available in the market, which is so unique and contemporary that they will gain the attention of the customer in the first place.
Custom packaging is essential for businesses in 2020. If these techniques are perfectly used in the creation of such boxes, the chances of higher customer attraction due to futuristic looks increase by a subtle amount.
Marketers waste 21 cents of every marketing dollar, reports Forrester Consulting. Knowing how to find your target audience helps you avoid this. An
With the global financial crisis looming, everyday citizens are looking to find ways to protect their wealth. The fear of
Did you know that approximately 17 million new businesses will be started in 2022? If you’re thinking of starting your