SMS Marketing: 7 Key Strategies for High-Converting Campaigns

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Did you know that the average family exchanges more than 10,000 text messages per year in the United States?

Texting has become one of the most popular forms of communication, and many businesses are using it to their advantage. SMS marketing involves sending messages to consumers to increase sales and brand awareness. If you’re hoping to amp up your marketing efforts, this is a great way to do it.

Read below to discover the basics of successful SMS marketing campaigns. With the tips mentioned below, you can quickly convert consumers!

1. Include Incentives

One of the most important features of successful SMS marketing campaigns is incentives.

Incentives give consumers a reason to learn more about your products and services. It can always help sway them into purchasing if it’s their first time buying from your company. The best incentives include cash rewards, discounts, and membership perks.

If you don’t include incentives, customers will get into the habit of ignoring texts or canceling their subscriptions. Although you will lose a little bit of money with incentives, the hopes are to drive sales and lead to larger purchases.

Many companies use discounts as an incentive since consumers are always looking for ways to save. This is a perfect strategy since customers normally make larger purchases. You can quickly send out bulk SMS to customers and give them a unique code for checkout!

2. Edit Your Content

Whether you’re sending out a product PSA, discount code, or announcements – you must edit your content.

Reviewing text message marketing content can prevent expensive errors and confusion. You don’t want to send out a mass text to your customers which will result in more confusion. Keep your message quick and concise, you don’t want any grammatical errors either.

It helps to have someone else look at the messages before hitting send. You can also use SMS campaign tools for editing and content creation.

3. Build Your Messaging List

Before you send messages to a phone, you need to get permission.

Customers will have the chance to opt into your SMS marketing platform and discover the rules. This information will help them decide if they want to accept or decline SMS marketing from companies. Without consent, customers can file complaints.

The easiest way to build messaging lists in 2023 is through the internet. You can offer a section for customers to leave their info and then once you upload it to the system, you can send mass messages. Other ways to gather contacts are through social media or in-person communication.

Each year you should update your list and remove contacts that don’t want them. You should also remove disconnected phone numbers to save time while sending messages.

4. Organize Your List

Depending on your business and loyalty program, you may offer different discounts to select customers.

Organizing your customers in groups will save you time when you’re trying to quickly release content. Some customers may receive higher discounts or special access to a store, so you can’t “select all” on your contacts. Grouping will prevent you from having to go through long lists and details, which can get confusing without organization.

If you need help with organizing your content, Project Broadcast can help. SMS companies can offer free trials, faster messaging, and cheaper delivery fees. All of these features and organization will help you maximize profits.

5. Add Action Items

If you don’t give your customers something to do, they’ll simply click out of your text and forget.

Adding action items, or call-to-action, at the end of your messages can increase sales. Call-to-action tells customers how to proceed and gives them something to learn more about. This feature is essential since it helps convert sales and market your company.

An action item that involves looking at your blog, for example, could help customers discover all the products you offer. Viewing the blog can also help them understand the importance of your business and build customer connections.

There’s only so much info you can include in the text. Sending consumers to your social media page or website can strengthen your impact.

6. Consider Your Timing

You don’t want to stress out customers by sending them messages at four in the morning.

Much like making social media posts, you want to send SMS marketing at the right time. Many businesses push out their SMS marketing around noon each day. Noon is a safe time to send texts since most people are awake and on their lunch breaks.

If you send messages during bad times, consumers might get distracted and forget. Weekends are a great time to send messages, however, it’s common for companies to send them during the week as well.

7. Personalize the SMS Experience

Have you ever signed up for SMS marketing and gotten confused about the sender?

Personalizing messages and including your name may seem obvious, but they are often overlooked. It shouldn’t take long for customers to identify who is texting them, otherwise, it may look like spam.

Don’t be afraid to create a unique experience. Custom messages and out-of-the-box approaches can help you stand out from other companies using this strategy.

Strategize Strong SMS Marketing Campaigns

A text campaign can help your company build sales and brand awareness with minimal resources.

Creating SMS marketing campaigns will maintain interest and encourage customers to buy items. Whether you send out info about new products or offer exclusive discount codes, these attempts can impact your bottom line. Take the time to find creative ways to connect with your customers and stay true to your brand.

Take a look at our site if you want more business marketing content that will help improve your company!


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Alfred Williams, a distinguished business writer, navigates the corporate landscape with finesse. His articles offer invaluable insights into the dynamic world of business. Alfred's expertise shines, providing readers with a trustworthy guide through the complexities of modern commerce.