5 Tips for Designing a Small Business Website That Gets Results

Are you thinking of starting a small business?

If you’re wondering how to start, one of the best things you can do is create a website to showcase your brand. A website is a great tool that can help you market yourself and meet new potential customers.

Having a business website comes with many benefits. But, designing a small business website might seem challenging.

So how do you get started? Keep reading for our tips on designing a small business website.

1. Choose the Right Domain Name

Think of a domain name that is short, easy to remember, and relevant to your business. Make sure the domain name that you choose is not too similar to other businesses in the same industry. This will help potential customers differentiate your business from the competition.

Consider using keywords that align with your business in the domain name. Doing this will make it easy for people to find your website online. You can contact this web design agency for info on naming domains and more.

2. Focus on the User Experience

This should be a top priority when creating the website. This includes making sure the layout is intuitive and easy to navigate.

The look should be modern, and the content should be consistent across all pages. The website should reduce the number of clicks that it requires for users to complete an action.

3. Make Your Site Mobile Responsive

Consumers are now mainly using mobile devices for their web browsing needs. This is why businesses need to create a successful website that works well on mobile phones and tablets.

A mobile-friendly website should get designed using responsive techniques. This allows the website to be fully optimized for different screen sizes and devices.

4. Keep Your Content Fresh

This goes beyond updating the content. It includes making sure that the style, tone, and language are in line with the business’ brand.

By keeping the content fresh, customers perceive your business as contemporary and up-to-date. Fresh content also encourages customers to return to your site more often. This can be to check out the newest features, promotions, and products.

Additionally, keeping your content fresh can help your business website be easier to find. It helps to determine what types of content and new ideas should get added to your website. You can do this by getting customer feedback.

5. Have a Call to Action

This is a key method used to entice customers, encouraging them to take action on your website. This includes adding buttons for a person to sign up for a newsletter, shop, or book an appointment.

The designer should ensure that the call to action is logical and appropriate. Additionally, the action should be prominently on each page for visibility. Making the CTA button appear as a button or an eye-catching link can make it more visible but not overpowering.

Importance of Having a Small Business Website

Having a small business website gives customers 24/7 access to your business. This helps you reach a larger audience and potentially drive more conversions.

Investing in a small business website is an important step to success. So be sure to start working on yours now!

Don’t wait! Get in touch with an expert now and see the benefits of having a website that gets results.

Whatever questions you have about website design, we’re here to help. Contact us online or at our Norcross office to learn more about web services your business can use today.